Jargon Buster E-H

E-Commerce (Electronic Commerce) - Business that takes place over electronic platforms, such as the Internet.

Email bounced - Those emails sent as part of a mailing distribution which did not have a valid recipient email address and so generated a formal failure message. (ABC Electronic jargon buster definition)

Embedded format - Advertising formats that are displayed in set spaces on a publisher’s page. See also banners, skyscrapers, button.

Emoticons - Emoticon symbols are used to indicate mood in an electronic mode of communication eg: email or instant messenger. :-)

Encoding - the conversion of an analogue signal to a digital format.

EPC (Average Earnings Per One Hundred Clicks) - A relative rating that illustrates the ability to convert clicks into commissions. It is calculated by taking commissions earned (or commissions paid) divided by the total number of clicks times 100.

Electronic Programme Guide (EPG)- Is the electronic version of a television schedule showing programme times and content on the television screen or monitor. In the case of VOD, an EPG displays the content of all of the services available to a subscriber.

Expandable banner/skyscraper - Fixed online advertising placements that expand over the page in the response to user action eg: mouseover. See also Rich Media.

Firewall Software - Provides security for a computer or local network by preventing unauthorised access. It sits as a barrier between the web and your computer in order to prevent hacking, viruses or unapproved data transfer.

Flash - Web design software that creates animation and interactive elements which are quick to download.

Flash impression - The total number of requests made for pages holdign flash-based content by users of that site in the period being measured. (ABC Electronic jargon buster definition)

Geotargeting - The process of only showing adverts to people on a website and in search engines based on their physical location. This could be done using advanced technology that knows where a computer is located or by using the content of website to determine what a person is looking for, e.g. someone searching for a restaurant in Aylesbury, Buckinghamshire.

GPRS - General Packet Radio Service or ‘2.5G’ is an underlying mechanism for the networks to deliver Internet browsing, WAP, email and other such content. The user is ‘always connected’ and relatively high data rates can be achieved with
most modern phones compared to a dial-up modem. Most phones default to using GPRS (if capable), and Incentivated is able to develop services that utilise this delivery mechanism.

Graphic Banners - A graphic mobile ad represented by a banner featuring an image. Similar to a web banner but with lower size constraints (See Banner).

GSM - Global Standard for Mobiles. The set of standards covering one particular type of mobile phone system.

Hit - A single request from a web browser for a single item from a web server.

Hot spotting – The ability to add hyperlinks to objects in a video that enable viewers to tag a product or service. Hot spotting can be used as a direct response mechanic in internet video.

HTML - Stands for HyperText Markup Language, which is the set of commands used by web browsers to interpret and display page content to users. (ABC Electronic jargon buster definition)