Jargon Buster U-Z

Universal Advertising Package - A set of online advertising formats that are standardised placements as defined the by the IAB. See also banner, skyscraper, button, MPU and embedded formats.

Unique users - Number of different individuals who visit a site within a specific time period.

Uniform Resource Locator (URL) - Technical term that is used to refer to the web address of a particular website. For example www.iabuk.net

Universal player - Is a platform agnostic media player that will allow video and audio to be played on any hardware / software configuration from a single source file.

User generated content (UGC) - Online content created by website users rather than media owners or publishers - either through reviews, blogging, podcasting or posting comments, pictures or video clips. Sites that encourage user generated content include MySpace, YouTube, Wikipedia and Flickr. See also blog, podcast.

UMTS - Universal Mobile Telephony Service or ‘3G’ offers comprehensive voice and multimedia services to mobile customers by providing very high data rates and new functionality such as data streaming. 3G phones are backward compatible and can access all the services that 2 and 2.5G phones can, except that in this case, data can be transferred a lot quicker. This means that any service that Incentivated can currently provide, will work on the newer phones whose experience can be enhanced specifically based on handset type.

VMNO - Virtual Mobile Network Operator. A company that uses the infrastructure of an existing (licence-owning) telecoms network operator. Tesco and Virgin are two of the largest VMNOs in the UK.

Video On Demand (VOD) - Allows users to watch what they want, when they
want. This can be either ‘pay per view’ or a free service usually funded
by advertising.

Viral Marketing - The term "viral advertising" refers to the idea that people will pass on and share striking and entertaining content; this is often sponsored by a brand, which is looking to build awareness of a product or service. These viral commercials often take the form of funny video clips, or interactive Flash games, images, and even text.

Voice Over Internet Protocol (VOIP) - Technology that allows the use of a broadband Internet connection to make telephone calls.

Web 2.0 - The term Web 2.0 - with its knowing nod to upgraded computer applications - describes the next generation of online use. Web 2.0 identifies the consumer as a major contributor in the evolution of the internet into a two-way medium. See also user generated content.

Web based - Requiring no software to access an online service or function, other than a Web browser and access to the Internet.

Web portal - A website or service that offers a broad array of resources and services, such as email, forums, search engines, and online shopping malls.

Wilfing (What Was I Looking For) - 7 in 10 of Britain's 34 million users forget what they are looking for online at work and at home. Wilfing is an expression referring to browsing the internet with no real purpose.

Whitelist - An e-mail whitelist is a list of contacts that the user deems are acceptable to receive email from and should not be sent to the trash folder (wikipedia definition).

WAP (Wireless Application Protocol) - Standard for providing mobile data services on hand-held devices. Brings Internet content such as news, weather, travel, etc to mobile phones and can also be used to deliver formatted content such as wallpapers, ringtones, video, games, portals and other useful links. Incentivated provide the mechanisms
to write and deliver mobile Internet content to subscribers.

Wi-Fi (Wireless Fidelity) - The ability to connect to the internet wirelessly. Internet ‘hotspots’ in coffee shops and airports.etc use this technology.

Wiki - A wiki is a type of website that allows the visitors themselves to easily add, remove, and otherwise edit and change some available content, sometimes without the need for registration.

Wireless Markup Language (WML) aka WAP 1.0 - Where the mobile internet started many years ago. Hardly supported any more.

Extensible Hypertag Markup Language (XHTML) aka WAP 2.0 - The language used to create most mobile internet sites.

Extensible Markup Language (XML) - Language used by many internet applications for exchanging information.

Thanks to Yahoo! Search Marketing, Trade Doubler and Wikipedia for helping to compile these terms