Kieron Matthews' biography

Kieron Matthews was appointed in April 2006 as the IAB’s first head of marketing. His role is to promote online to advertisers and agencies. This includes overseeing all IAB marketing communications across brand marketing, agency presentations, PR, mobile, conference marketing and promoting results from IAB initiatives. Kieron is now marketing director looking after a communications team of eight.

Before becoming head of marketing for the IAB, Kieron was marketing director at the lead digital marketing agency Dare. There he worked on award winning campaigns for Lynx and the COI and was also involved in attracting new clients to Dare such as Sony Ericsson, Magnum, Vodafone, The AA and the BBC. In the time he was there, Dare grew from 9 staff to over 70.

Before joining Dare, Kieron worked at McCann’s, HHCL+P, TBWA Chiat Day (Toronto) and BBH where he launched Xbox across the web. Kieron has also worked on a diverse range of accounts including Coca-Cola, The FA, National Savings, Martini, Bank of Scotland, Early Learning Centre and T-mobile.