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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

Late copy policy (creative)


 
Following a period of consultation with media owners and agencies, members of the Association of Online Publishers (AOP) and the Internet Advertising Bureau (IAB) have agreed an industry policy for charging where there is late delivery of online advertising creative, effective from 1 April 2006.

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