http://www.iabuk.net Latest IAB news, research and upcoming events. en-gb Sat, 04 Jul 2009 16:50:14 GMT Copyright: (C) 2005 - 2008 Internet Advertising Bureau 720 Google has updated its Blog Search service with a number of new features, including a Twitter-like option that lets users view the most popular queries of the moment.http://www.iabuk.net/en/1/googleenhancesblogsearch030709.mxsCameron Hulett, senior vice president of publisher Solutions at Acceleration, argues that integrating email and web analytics platforms, and re-marketing based on observations made from web behaviour is one way to tackle the current tough financial conditions.http://www.iabuk.net/en/1/makeyourdialoguecount020709.mxsTwitter has revealed that while it has applied to trademark the term Tweet, it is not going to take action against the apps and services that use the word in their names unless the project is damaging or confusing.http://www.iabuk.net/en/1/twitterexplainstweettrademark020709.mxsDigital trade body releases 5 steps to effective mobile campaigns – industry’s first guidelines for mobile advertisinghttp://www.iabuk.net/en/1/mobiledisplayadvertisingraisesawarenessandrecognition010709.mxsThe BBC has launched a prototype of a service called Shownar, which tracks online conversations on blogs and social media sites about the broadcaster's programmes.http://www.iabuk.net/en/1/bbcunveilswebbuzztracker010709.mxsThis seminar will reveal essential insights about the online luxury consumer, showcasing key case studies where online has driven sales and illustrating what luxury brands can do to improve their presence online. http://www.iabuk.net/en/1/events2009luxuryforum.mxsThis event will prove just how effective online can be in establishing a relationship with consumers, through online tools such as video, display, search and social media. With research, case studies and examples of exceptional online creative, we’ll show you how to make the internet a second home for your brand, complementing your ‘real world’ activity and driving brand engagement. http://www.iabuk.net/en/1/events2009seminar.mxsThis forum will include the latest research and key case studies and will address the key challenges to cutting through a fickle and changing market, showing you how to reach consumers at the right time. http://www.iabuk.net/en/1/events2009fmcgforum.mxsA first for the IAB, this mobile workshop will take you through all the key steps to help you to build an effective mobile site for your business. http://www.iabuk.net/en/1/events2009mobilesiteworkshop.mxsThis seminar - the second session in our demographic series - follows on from the ‘Let's hear it for the girls’ event of last year. Looking at a range of research and case studies, we will explore the most effective ways to engage with women online. http://www.iabuk.net/en/1/events2009womenseminar.mxs