http://www.iabuk.net Latest IAB news, research and upcoming events. en-gb 2008 11 20 16 07 05 Copyright: (C) 2005 - 2008 Internet Advertising Bureau 720 The UK has seen the biggest increase in the number of hours spent online, according to the latest research from Ofcom which analysed the digital habits of 12 industrialised nations.http://www.iabuk.net/en/1/uksurfersspendmoretimeonline201108.mxs Industry news serviceNewsGoogle is launching a new search-based keyword tool, aimed at helping advertisers target potential customers more effectively.http://www.iabuk.net/en/1/googlelauncheskeywordtool201108.mxs Industry news serviceNewsOfcom should focus on broadband accessibility for all rather than online regulation, according to the Guardian’s director of digital content, Emily Bell.http://www.iabuk.net/en/1/onlineregulation201108.mxs Industry news serviceNewsMicrosoft has announced the introduction of a new version of its Windows Live software, offering similar features to social networking sites such as Facebook.http://www.iabuk.net/en/1/microsoftembracessocialnetworking181108.mxs Industry news serviceNewsThe BBC’s online operation has been predicted to surpass the audience level of BBC2 within four years.http://www.iabuk.net/en/1/bbconlinetosurpassbbc2by2012181108.mxs Industry news serviceNewsThe internet is no longer a domain solely for the young and well-educated, latest research has revealed.http://www.iabuk.net/en/1/onlinedemographicchanges181108.mxs Industry news serviceNewsMobile marketing is set to grow more than any other platform in the next two years, according to the latest research.http://www.iabuk.net/en/1/mobiletobefastestgrowingplatform181108.mxs Industry news serviceNewsAfter a lively debate in a packed Grand Committee Room at the House of Commons last night, the Parliamentary Debating Group and assembled crowd voted to oppose the motion “online advertising compromises privacy”.http://www.iabuk.net/en/1/onlineadvertisingdoesnotcompromiseprivacy181108.mxs Industry news serviceNewsIn a broadcasting first, US president-elect Barack Obama has announced his intention to deliver his weekly address to the nation via online video as well as radio.http://www.iabuk.net/en/1/obamatodeliverweeklyyoutubeaddress141108.mxs Industry news serviceNewsBritish online shoppers outspending UShttp://www.iabuk.net/en/1/britishonlineshoppersoutspendingus141108.mxs Industry news serviceNewsThe countdown has begun… On Wednesday 12 November the Internet Advertising Bureau will once again be hosting the industry’s definitive online marketing event, IAB Engage 2008.http://www.iabuk.net/en/1/events2008engage.mxsno-authorEventsThis essential half-day conference will discuss some of the challenges currently facing the finance sector online and provide a thorough overview of the internet marketing tools which have been driving the industry forward, from using search intelligently to sharing the latest key case studies available in the market.http://www.iabuk.net/en/1/events2008engageforfinance.mxsno-authorEventsIn the third Creative Showcase seminar of 2008, we will present the winners from August - November. We will also welcome a guest speaker from the offline world, discussing their own approach to creativity.http://www.iabuk.net/en/1/events2008creativeshowcasedec.mxsno-authorEvents