http://www.iabuk.net Latest IAB news, research and upcoming events. en-gb Thu, 02 Sep 2010 15:50:14 GMT Copyright: (C) 2005 - 2008 Internet Advertising Bureau 720 Display ad campaign for National Lottery EuroMillions nets Camelot more new online visitors in one month than any other company.http://www.iabuk.net/en/1/ukomrevealsfastestgrowingcompaniesonline020910.mxsSony is planning to launch a music and video streaming service, which will be accessible via Playstation 3 consoles in the UK by the end of the year.http://www.iabuk.net/en/1/sonyplansmusicstreamingservice020910.mxsApple announced yesterday (September 1st) that it will be introducing a social network integrated into iTunes called Ping, which allows users to 'follow' artists and fellow music fans.http://www.iabuk.net/en/1/appleannouncessocialnetworkforitunes020910.mxsGoogle has announced that it will be implementing its 'priority inbox' service for Gmail.http://www.iabuk.net/en/1/maillaunchespriorityinbox010910.mxsAdvertiser websites and social networking activity to be covered in CAP Code from March 2011.http://www.iabuk.net/en/1/asaannouncesextensiontodigitalremit310810.mxsBack for the third year running, the IAB travel forum will provide travel brands with the tools to engage with their audience in order to stay one step ahead of the competition. With sessions on social media, mobile, and with new research from Microsoft Advertising, the forum is a must for anyone with an interest in this vibrant sector, helping to ensure that your brand not only wins, but retains customers. http://www.iabuk.net/en/1/internetmarketingeventstravelforum.mxsWith fascinating research from Microsoft Advertising, we will look at the importance of online advertising for brand advertisers by demonstrating a clear link between online ad engagement and measures of positive brand impacts, both online and offline. http://www.iabuk.net/en/1/internetmarketingeventsbrandbuildingandreativity.mxsIn this Creative Showcase seminar of 2010, we will present the winners from May to Augusthttp://www.iabuk.net/en/1/internetmarketingeventscreativeshowcase2010.mxsThe event will be the first chance to see some exclusive IAB and DMA run research, done in co-operation with Marks & Spencer, Orange and Incentivated. This research examines consumer attitudes to mobile messaging, as well as testing the effectiveness of live campaigns to both the M&S CRM database, and the Orange Shots and O2 More databases. http://www.iabuk.net/en/1/internetmarketingeventsmobilemessagingevent.mxsOur speakers will show you some great creative campaigns, show you the kind of results you can achieve on mobile and give practical advice on how to integrate mobile into your marketing plans. http://www.iabuk.net/en/1/internetmarketingeventsbrandbuildingandmobile.mxs