What the IAB can do for you

• Research: Provide the theory to back up the online advertising success story by giving you unrestricted access to up-to-the-minute internet research in our Knowledge Bank.
• Events: Ensure you are party to important internet issues, by inviting you to take part by presenting or sitting on the panel at our industry-leading digital marketing seminars, featuring key figures in online advertising.
• Resources: Ensure you stay ahead of the game by using IAB resources to educate your staff about the strength of the internet.
• Networking: Let us do the networking for you. Our Membership Directory collects the details of the highest profile, pioneering professionals currently working in online, so you don't have to. We also direct all outside enquiries about industry services to this directory.
• Industry initiatives: Your opinions and concerns heard as part of a collective voice representing the interests of related companies.
• Evangelising about the medium: IAB Chief Executive, Guy Phillipson is in continual dialogue with the major advertisers on your behalf.

Research

• Access to the IAB Knowledge Bank; the definitive location for industry research.
• An opportunity to contribute to our Case Study library & make use of our extensive selection of success stories from leading advertisers.
• First look at the results of the IAB/PwC Online ad spend study.
• Free access to IAB Engagement study.
• Opportunity to get involved with the Heads of Research Council, helping to guide the industry on key issues.

Events

• Free access to fortnightly IAB specialist Digital Marketing seminars (£79 + VAT for non members).
• Discounts to industry events & conferences.
• Members get first opportunities to speak at events.
• Sponsorship opportunities available to members.
• Free access to Creative Showcase events, where we champion the best in online creative.
• Networking opportunities with industry members.
• Bespoke & partner presentations for your team & your clients.

Members directory

• As a member your company will automatically be listed on the IAB members directory to which we direct any commercial enquiries.
• Members have the chance to have their companies profiled on the members directory and in our member bulletins – Click-Thru & Byte-Size.

Working Groups

• IAB members are entitled to sit on our industry working groups – the think tanks for debating specific online issues & defining industry initiatives.
• Working Groups include Search Marketing , Email Marketing, Ad Technology.
• Mobile and many others.
• Further details of the current groups are available from our Progammes Manager Ben Butler.

Briefings & updates

• You will receive the IAB newsletter - a regular IAB project update, outlining how we are working for you.
• You will also receive the members-only IAB Click-thru- a monthly news briefings, detailing the latest developments & activities in online advertising.
• Copies of & access to all the latest IAB published offline & ebooklets.

Training

• Members will receive discounts and priority booking on IAB Progress training courses.
• Members will also be entitled to use the IAB logo.