Member Benefits

The IAB sits in a unique position within the digital advertising industry. Through our members we represent the whole value chain of digital, and mobile, marketing from the media owners, agencies and clients to everyone in between.

We value our members and work hard to offer a comprehensive benefits package to educate, inspire and grow businesses and ultimately our industry. Working within such a diverse and enterprising industry and seeing those qualities in our membership our benefits and resources are flexible to allow us to meet the demands of our members and their clients.

Below are details on the main membership benefits and resources, however some of the best innovations have come from members asking “why don’t you…” and if there are areas where you think we should be doing more, or tricks you think are being missed give our membership manager Dan a call (020 7050 6942) or email (dan@iabuk.net) and give us your thoughts!

Events

The IAB hosts over 50 events per year with the highlight being our annual Engage conference which over the years has hosted top level speakers including Bill Gates, Martin Sorrell and James Murdoch. Read more about IAB events.

Working groups

These are the heart of our membership community and are a powerful source of expertise that we draw upon for nearly every initiative we carry out. We have a group to cover most digital issues and importantly, they get things done. Read more about IAB working groups.

Research and case studies

We provide the theory to back up the online advertising success story by giving you unrestricted access to exclusive, up-to-the-minute, cutting edge research and case studies. Read more about IAB research and case studies.

Publications and online materials

The IAB’s aim is to educate and inspire the market, which is why we dedicate significant time to producing the best internet marketing publications in the industry. Read more about IAB publications and online materials.

Creative Showcase

Organised in partnership with Microsoft Advertising, the Creative Showcase is a great way to gain exposure as each month we showcase the best three pieces of work from the world of digital creativity. Read more about Creative Showcase.

Mobile

Mobile is a key sector for the IAB. Through our head of mobile, Jon Mew, we work on a range of industry mobile projects designed to help advertisers, agencies and members understand how to use mobile most effectively. Read more about IAB mobile marketing.

Regulatory affairs

The IAB is actively engaged in working towards the optimal regulatory environment for online advertising. We lobby on your behalf to make sure that the views of IAB members are heard at the highest level. Read more about IAB regulatory affairs.

Training

The IAB’s training is essential for marketers to make sure they are not only up-to-speed with digital marketing, but able to use it efficiently. Our courses offer marketers the knowledge and tools to streamline process and better return on investment. IAB members receive discount on all of our courses Read more about IAB training.

Website

iabuk.net is the online hub for everything the IAB does via the news section, the members’ community, our research area and our online handbooks. It acts as an excellent knowledge base and provides all the help needed to get ahead in internet marketing. Read more about the IAB website.