Mobile advertising

Welcome to the mobile marketing area of our site, where we’ve brought together everything you need to know about mobile marketing, from planning and buying a campaign to user stats on mobile. The IAB/PwC mobile adspend survey gives you access, for the first time, to actual mobile adspend figures and with revenues doubling year on year, shows that mobile advertising is really going from strength to strength. We’ve also got exclusive research on advertisers' opinions and case studies showing what you can achieve with a mobile advertising.

There's lots happening in mobile at the IAB at the moment, with more events and research coming up and lots more case studies to follow, so keep coming back to access the latest news and information.