Mobile

What you get

• In November 2008 we appointed Jon Mew as our head of mobile, tasked with educating and evangelizing about mobile media. Jon is available for bespoke presentations to advertisers, agencies and members, offering advice on how to use mobile and how to spot and capitalize on current trends.

• In May 2009, we unveiled our mobile adspend research. Carried out in association with PricewaterhouseCoopers, it was the first study of its kind in the UK.

• Soon to be released, our mobile effectiveness research is another landmark study which will provide an analysis of the effect of mobile advertising on brand metrics.

• We host a large number of mobile themed events, including workshops and seminars on how to advertise effectively and how to build a strong mobile presence.

• In May 2009 we hosted the first Mobile Innovation Awards. This new initiative celebrated those pushing the envelope in the mobile space and rewarded creative thinkers for their ground-breaking ideas.

• The Mobile Advertising Handbook was launched in May 2009, offering a practical guide on how to brief, plan and implement a mobile campaign - an essential tool for anyone with an interest in mobile as a medium for advertising.

• A range of literature and research on the importance of mobile marketing is available exclusively to members on the IAB website.