Mobile advertising case studies

Gathered here are a selection of the best examples of mobile marketing from the last couple of years to help educate and inspire your mobile campaigns.

Living TV

Agency: Blyk

The campaign aimed to build an audience of viewers for Living TV’s ‘Britain’s Next Top Model’.

Download case study (1499k)

Heat

Agency: Blyk

Campaign to build a core audience for Heat to frequently deliver free entertainment and information lead content.

Download case study (786k)

Terminator: The Sarah Connor Chronicles

Agency: Incentivated

To create a viral campaign with WOW factor that would generate excitement around the launch of the new Terminator TV show.

Download case study (500k)

thmbnls

Agency: Incentivated

To engage elusive teenagers, raising awareness of sexual wellbeing, at no cost to them.

Download case study (878k)

Jaguar XF Luxury Sedan

Agency: Incentivated

Jaguar wanted to communicate the vehicle’s break through styling and unique features to a target audience that was male, 35 to 54 years old, and with a high level of household income.

Download case study (1207k)

Smirnoff

Agency: AKQA

The campaign consisted of banner ads running on mobile portals and lifestyle sites, leading consumers to an extensive, Smirnoff branded mobi site.

Download case study (1108k)

Hyundai

Agencies: Goodby, Silverstein and Partners / Enpocket

Hyundai decided to target a very different segment, new drivers in the 18 to 24 demographic.

Download case study (1285k)