Mobile local content views up 51 per cent

The audience for local content accessed over mobile devices has increased by 51 per cent over the past year, according to comScore figures.

Wednesday, 10 June 2009

Research by the internet industry analyst reveals that application downloads such as iPhone apps are leading this growth.

Since March 2008, an 83 per cent increase has been seen in subscribers to local content via applications.

Text message services are also outpacing the average growth, with a 72 per cent increase in SMS subscriptions in the 12 months to March 2009.

Browser based access also continues to grow, at a rate of 34 per cent year on year over the same period.

However, despite the slower growth rate, browser access remains the dominant method for retrieving local content, accounting for 63.7 per cent of downloads in March 2009.

Previous research by comScore found that younger mobile users tend to retrieve more entertainment content, while older users across Europe usually prefer financial information.

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