Movie marketing

The world has marvelled at motion pictures ever since their introduction over 100 years ago. The magic hasn’t changed but the way films are marketed has. With this in mind we have collaborated with Microsoft Advertising to analyse the internet’s impact on movie marketing. What are the digital musts that all studios should use in their communication strategies? What are the newest additions to the film advertiser’s armoury? And what are the possible impediments to the continued growth of the sector?