- IAB UK Home
- /
- News and comment
- /
- July-Sept
- /
- New head of research
'eco:Drive' by AKQA
Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.Internet Advertising Bureau appoints new head of research
Browse By Subject
Browse our current and past archives by by subject.
Nicki Lynas, former Senior Manager in Entertainment and Media at PwC, joins the IAB.
Wednesday, 30 July 2008
The IAB are thrilled to announce the appointment of Nicki Lynas, former Senior Manager in the Entertainment & Media practice at PricewaterhouseCoopers (PwC) as our new head of research.
Lynas, starting on the 9 September, will report to Guy Phillipson, and is charged with driving the organisation’s full and diverse research and planning programme, one of the core strands of the IAB's activity.
Research initiatives help drive the IAB’s marketing effort to help advertisers make the most of online and mobile to engage their customers and build their brands. Lynas will head-up an expert resource ranging from consumer behaviour and audience measurement, to cross-media brand engagement. She will also oversee our most significant project, the IAB/PwC adpsend study.
Alongside IAB research manager, Sorcha Proctor, Lynas will be working proactively with IAB members – including portals, search engines and major publishers – to agree research partnerships for the industry, as well as chairing the IAB Research Council and working closely with IAB Europe. Her remit will include research into the emerging mobile market and other ad hoc initiatives designed to further educate the industry about the efficacy of internet marketing.
Becoming part of the IAB is an incredibly exciting move as I have always respected the work they do. As online adspend increases, so too does the need for education and research into how the medium fits alongside more traditional media. In addition, the constant innovation in online formats and ad sales means that the role of the IAB is more important than ever in communicating these developments to advertisers. I am looking forward to building on their excellent reputation to help the industry tackle the challenges that lie ahead.
- Nicki Lynas, IAB head of research Lynas joins the IAB from PwC, where she has spent the last few years building up their online advertising services and in particular carrying out the UK adspend study. She also led the work that PwC conducts with IAB. Europe on the pan-European AdEx report, measuring online media expenditure across 11 territories. Her clients at PwC included Microsoft, Google and ITV where she has carried out strategy and research projects into various aspects of online advertising, as well as working on various due diligence work in online marketing services agencies including I-Level and Latitude.
Prior to joining PwC Nicki was a strategic planner at Glue London, and a business development analyst at Emap Digital.
Guy Phillipson, CEO of the Internet Advertising Bureau, said: “Appointing an exceptional talent such as Nicki is an excellent move for the IAB, and indeed the industry. Her planning and strategic strengths will be invaluable as we put together our programme for the rest of the decade, and we look forward to seeing her take the research department to a new level.”
Wednesday, 30 July 2008
Lynas, starting on the 9 September, will report to Guy Phillipson, and is charged with driving the organisation’s full and diverse research and planning programme, one of the core strands of the IAB's activity.
Research initiatives help drive the IAB’s marketing effort to help advertisers make the most of online and mobile to engage their customers and build their brands. Lynas will head-up an expert resource ranging from consumer behaviour and audience measurement, to cross-media brand engagement. She will also oversee our most significant project, the IAB/PwC adpsend study.
Alongside IAB research manager, Sorcha Proctor, Lynas will be working proactively with IAB members – including portals, search engines and major publishers – to agree research partnerships for the industry, as well as chairing the IAB Research Council and working closely with IAB Europe. Her remit will include research into the emerging mobile market and other ad hoc initiatives designed to further educate the industry about the efficacy of internet marketing.
Becoming part of the IAB is an incredibly exciting move as I have always respected the work they do. As online adspend increases, so too does the need for education and research into how the medium fits alongside more traditional media. In addition, the constant innovation in online formats and ad sales means that the role of the IAB is more important than ever in communicating these developments to advertisers. I am looking forward to building on their excellent reputation to help the industry tackle the challenges that lie ahead. - Nicki Lynas, IAB head of researchPrior to joining PwC Nicki was a strategic planner at Glue London, and a business development analyst at Emap Digital.
Guy Phillipson, CEO of the Internet Advertising Bureau, said: “Appointing an exceptional talent such as Nicki is an excellent move for the IAB, and indeed the industry. Her planning and strategic strengths will be invaluable as we put together our programme for the rest of the decade, and we look forward to seeing her take the research department to a new level.”
©2005 - 2008 Internet Advertising Bureau
Site designed by
Site designed by