UK marketers spent £1.7 billion during first half of 2008 to increase online market share to 19%. Search, classifieds, rich media and video boost total advertising market. Total advertising market would have fallen 4.6% without the internet’s growth.

On Thursday 18th September the experts of the social media industry descended on the IAB to share in their knowledge about this wonderful way to communicate in a digital environment.

Consensus from 3, O2, Orange, T-Mobile and Vodafone UK gives IAB remit to move mobile to the next level.

As the media continue to drive the self-fulfilling prophecy of a recession, it’s time to start considering how best to use your marketing budgets in 2009 and beyond. Here are Programmes Manager, Jack Wallington's Top 10 methods of beating the credit crunch by maximising your online marketing strategies.

Eyeblaster's Anant Joshi discusses High Definition TV and how it offers a new and powerful tool to really boost the excitement and value of campaigns.

A look back over the IAB’s fourth half day conference of the year that assembled leaders from online travel space to converse and share there knowledge and experiences.

Founder of digital agency Outside Line is voted in to oversee activities for 12 months.

Coverage from our recent debate that saw two sides fiercely fight over the motion: ‘Online advertising doesn’t need to be creative’.

A round up of all the triumphant Creative Showcase winners and runners up from May-July 2008

Now you will have no excuse to miss what is going on at the IAB

Eyeblaster's Dean Donaldson discusses why marketers need to be thinking about more than driving click-throughs.

The best the mobile internet currently offers

Industry experts speak about the fundamentals that underpin ad operations.

IAB calls for traditional agencies and production companies to adopt new standards.

The IAB went to Manchester to present the latest trends and challenges in online marketing outside of London.

Former Worldwide CEO of Research International to lead online industry research body towards tender for new planning currency.

Nicki Lynas, former Senior Manager in Entertainment and Media at PwC, joins the IAB.

With the threat of a recession in the air, we injected some confidence back into the minds of advertisers at our Engage for Brand Building event.

Code of Practice further tightened to protect advertisers IASH closes the 'blind buy' loophole.

According to research by Neilsen Mobile, ‘mobile internet has reached a ‘critical mass this year’.

IAB research shows online ad spend achieves 40% of the communications effect within the media mix for retail brands. Online, press and TV are the strongest drivers of brand engagement within this market.

YouTube has been forced by the US Supreme Court to supply Viacom with user data.

Dynamic advertising in video games has a considerable impact on brand awareness according to new research.

Intellectual property rights for search marketers tackled for the first time

The Dragons of the online ad world are back again to pull apart the new ad formats out there.

What is it and what are the benefits?

Oridian joins exclusive list of ad networks adhering to the strictest ad placement standards

IASH introduces ‘Random Month’ Audits for all Members in 2008

What you need to know about the new directive

What do the IAB do online in what little spare time they have?

Media Initiatives Group’s ad networks eType and Accelerator, now full IASH members.

A roundup of all the winners and runners up from January to April

Pastures new for the Internet Advertising Bureau

Founder and former Chair re-elected to lead council through next 18 months.

Nick Stringer’s argument to the Debating Group forum.

Event reveals TV and online are genuinely complementary media.

50% of ‘tech-savvy’ population online while watching TV.

The first in a series of vertical forums from the IAB looked at the automotive sector.

Expanded council launches online email marketing resource and recruitment drive.

The leading figures in the in-game advertising market discuss the opportunities this exciting space offers.

We ‘asked the experts’ at this IAB event.

The German Minister of trade and industry, Michael Glos, will open the trade conference in June.

Key themes that arose from our third online retail conference.

Nick Stringer new Head of Regulatory Affairs at the IAB, discusses the review and why it is needed.

Market share was 16% for second half of 2007 as online exceeds forecasts.

Google introduces a new trademark policy on 5 May. The IAB’s Programmes Manager, Jack Wallington, discusses how this will affect advertisers.

IAB CEO helps demystify new Search Engine Marketing methods.

Team for the motion victorious at topical IAB debate evening.

IASH introduces ‘Random Month’ audits for all members in 2008

Request For Proposals issued to UK media research companies

To coincide with IAB Engage for shopping, WAA’s Chris Tomlinson outlines how digital can help brands achieve sought after peer referral. Online ad spend achieves three times more return on investment for soft drinks than average online budget allocations would suggest.

Online ad spend achieves three times more return on investment for soft drinks than average online budget allocations would suggest.

The website for the trade association for internet marketing just got bigger and better.

The IAB meets Dragon’s Den in a celebration of cutting-edge internet marketing.

Discrepancy, under delivery tolerance, late copy policy and standards – confused? The IAB is here to help

The cream of the creative crop join together to celebrate the best internet marketing campaigns of 2007

Peadar Drislane, from Azure, looks at the topical and challenging subject of advertising to children online.

Industry experts discuss mobile advertising, social media and the future of internet marketing in three exclusive podcasts.

Vizeum chief to lead council during ‘significant’ 2008

The IAB Search Council have launched an online best practice resource to reinforce commitment to trust, transparency and accountability within the search industry.

Internet Advertising Bureau appoints Nick Stringer to lead online industry public affairs.

What should be the key considerations for marketers in 2008? Remember it’s not all about the destination, the journey is as important.

The IAB are delighted to be sponsoring the ‘Digital Award’ at the forthcoming ISP Awards. Get your entries in before February 1, 2008.

Jump into the IAB branded De Lorean, fasten your seat belts and get ready to join our very own Guy Phillipson and chums in the year 2021 to celebrate 30 years of online.

Each new year the internet is awash with articles heralding the next big ‘something’ set to revolutionise the three big W’s. We predict what's set to explode in popularity in 2008.

The IAB’s Video Advertising Council, in conjunction with our member company VideoJug, has produced two online videos that set the scene for video advertising in 2008.

Following his return to advertising seven months ago as Chairman of Profero, Lord Puttnam offers his perspectives on a wide range of issues in this filmed interview.

As the first boot camp for the web obsessed opens in South Korea, IAB web manger Ben Butler discusses the importance of online to the ‘born digital’ generation and what this means for marketers.

Thinkbox and the IAB announce pioneering joint study to explore the effectiveness of using TV and online together.

IAB unveils mobile initiatives including research, events, reports and dedicated mobile website.

Five IAB staff members discussed a different area of internet advertising throughout one week at the end of November. Subjects covered included display, social media, video, mobile and the future of internet advertising.

IAB web manager, Ben Butler looks ahead to the internet marketing industry of 2021 and predicts a brave new world.

IAB research manager Laurence Bird, discusses the rapidly developing mobile market.

IAB programmes manager Jack Wallington explains how the introduction of high quality, full-screen video has enabled new advertising models to push impressive and measurable return on investment.

IAB PR and marketing manager Amy Kean discusses the reality of marketing in the social media environment, arguing that unless you have a strong creative idea that suits your brand, the mode of delivery and level of interactivity is pretty irrelevant.

With display enjoying the second largest share of all online advertising expenditure the IAB's head of marketing Kieron Matthews argues that there should no longer be any excuses a lack of creative consistency.

IAB gadgets are now available through any user's customisable iGoogle homepage.

Our third annual conference provided marketers an indepth insight into how they can take their brands forward online. Here is what happened at the event.

The latest update from IAB Engage 2007 featuring Randy Falco Josh Spears Owen Van Natta and Roisin Donnelly.

Ten internet sales houses receive full IASH accreditation following ABCe audit IASH committee reveals three applicants require re-audit before achieving full membership status.

As Radiohead release their new album through their website with fans naming their price, IAB web manager Ben Butler questions whether record labels can recover from this latest digital body blow.

The IAB search marketing charter has been updated with affiliate guidelines.

IAB marketing manager, Amy Kean, examines our latest engagement study, and discusses whether marketers are investing enough in their online campaigns.

The latest internet adspend study from the IAB and PwC reveals that online has boosted UK advertising economy with 41.3% growth in first half of 2007.

According to a new Brand Engagement study by the Internet Advertising Bureau (IAB) FMCG marketers who dedicate a higher proportion of their budgets to internet advertising can capitalise on increased trust, willingness to recommend and a higher intention to use a product, especially if online is used with campaigns that include TV.

IAB’s Programmes Manager, Jack Wallington, takes some time to reflect on campaign targeting by looking at the future of internet advertising technology and the solutions it holds.

IAB and CNET Networks collaboration reveals in-game advertising adds realism and creates positive feelings towards brands

Ben Butler looks at the online activity surrounding the recent ‘Cloverfield’ project and questions whether brands from other sectors can use online in a similar way.

The Internet Advertising Bureau – the trade association for internet marketing – and the Direct Marketing Association are launching the first search marketing charter to establish best practice throughout the industry.

‘Longevity’; ‘dialogue’; ‘entertaining to educate’; ‘failing fast’ and ‘campaign RIP’ were some of the key themes to arise from the IAB’s third half-day conference of 2007, Engage for Branding.

The deadline for contribututions to the H1 2007 IAB online adspend study is August 10 make sure you are part of the definitive survey of internet adspend.

IASH and ABC ELECTRONIC to conduct full review of IASH members.

With more channels at their finger tips than ever before, is the job of the media planner getting harder or easier.

Internet Advertising Sales Houses (IASH), the committee founded to police the activities of sales houses and encourage best practice, has issued a warning to members to tighten up their adherence to its Code of Conduct and refrain from re-selling advertising inventory to non members.

The consumer view of the benefits of shopping online are revealed in this video from Vox Pops International.

The IAB has unveiled a new website and restructured their business- to-business Council to educate marketers on all online disciplines

Glen Drury yahoo! video social search weboptimiser.

Click through rates are declining, as the amount spent on internet marketing is rapidly increasing. Kieron Matthews, the IAB’s head of marketing explains that the internet’s branding capabilities are finally being embraced by advertisers and enjoyed by consumers.

IAB Europe announce that 2006 online advertising spend in Europe tops 8 billion Euros.

The IAB considers the respective benefits of placing ads on sites with huge amounts of traffic versus targeting your campaigns to smaller, more relevant audiences.

With so many social networking sites on offer just what is it about Facebook that is exciting internet users the world over?

Internet advertising expenditure in the UK broke the £2 billion barrier in 2006 thanks to a 41.2% surge in growth as marketers moved their budgets online.

The conclusions from the 14th session of the NetObserver Europe study reveal that internet perceptions and usage differ noticeably between generations.

After the e-petition opposing the road pricing policy crashed the Downing Street website due to the number of contributors and as the US gears up for the first internet presidential elections in 2008, the IAB looks into the role online is playing in modern politics.

YouTube have recently announced plans to share advertising revenue with the creators of the most popular video clips uploaded to their site. The IAB looks at the potential ramifications of YouTube’s plans to create a money-making model to tap into the massive popularity of user generated content.

AKQA triumph at the IAB creative showcase awards in association with Microsoft Digital Advertising Solutions.

The skills shortage is one of the biggest threats facing the internet marketing industry. we look at the potential solutions to the problem

More than half of internet users book their holidays directly online new research conducted by Nielsen//NetRatings on behalf of marketing agency Harvest Digital and pan-European advertising network Adviva have revealed.

Experience the last five years of internet marketing through the wonder of the Star Wars credits.

The IAB looks back on 2006, a vintage year for internet marketing.

The IAB have created a new Ad Operations Council to consult on workflow issues and other industry barriers to trade. In line with the IAB’s remit to increase internet adspend.

The main talking points of IAB Engage 2006.

 

The story of the internet marketing conference of 2006 as it happened.

Watch the IAB's Guy Phillipson and Tess Alps of Thinkbox talking online and TV on Media Week TV.

The IAB has launched a discussion forum across its website.

IAB brand engagement study proves online is an effective brand building medium.

In the wake of Google’s purchase of YouTube and with investors clamoring to tap into the social networking and user-generated content phenomenon, the IAB asks are we in the grips of bubble web 2.0?

Kieron Matthews the IAB 's head of marketing has drawn on his digital agency pedigree to bring you his definitive guide to creating successful internet marketing.

The IAB/ Pwc online adspend figures for the first half of 2006 have revealed that internet marketing has grown 40.3% year on year and was worth £917.2million.

Novatris have released the results of the 13th NetObserver study into the perceptions and behaviour of internet users in Europe.

IAB members can download the full report, ipTV: the emerging UK market, from the IAB Knowledge Bank.

The internet activity surrounding Snakes on a Plane has made it the most anticipated film of the year. The IAB looks at how social media has driven the the hype around this summer blockbuster.

Update on IAB/AOP late copy initiative from Guy Phillipson, chief executive of the Internet Advertising Bureau.

The IAB launches cross media advertising engagement study.

As individuals and now brand owners recognise the potential of podcasting, the IAB traces the story of the on-the-go media so far.

IAB and National Readership Surveys Ltd (NRS) launch a quarterly internet audience survey.

As internet marketing edges closer to the £2 billion mark, the IAB invites you to take part in our online adspend survey.

Submit your best creative to feature on the IAB's showpiece rich media CDROM.

Wi-fi is set to be the next big internet battleground. Is it only a matter of time before we are able to get online anytime and anyplace without wires and for free?

To uncover the key trends and identify the continuing developments in online advertising, IAB Europe has teamed up with Jupiter Research to conduct a tracking study of leading executives in the digital and marketing industries.

As TV advertising seems set to struggle, the internet looks to be the key marketing medium for 2006’s Football World Cup.

The IAB has teamed up with Digital Strategy Consulting to address skills shortages across the digital marketing sector, with a personal development initiative, called “IAB Progress” – a comprehensive programme of training and development courses and seminars.

BBC announce its Creative Future strategy to attract MP3 generation.

IAB Europe Online Advertising Spend survey 2006: Tell us about trends in your territory and contribute to this groundbreaking research.

What is Web 2.0? and is it really the future of the internet?

The IAB has appointed Kieron Matthews as its first head of marketing.

Full year internet adspend figures for 2005 from the IAB and PwC.

A new IAB survey reveals extent of online uptake amongst advertisers marketing to businesses.