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Start Thinking Soldier by Publicis Modem and Skive
Publicis Modem and Skive created a campaign to engage with 16-24 year olds who may not have considered the Army as a career choice. The campaign delivered a rich interactive digital experience as part of a groundbreaking integrated recruitment campaign spanning TV, radio, direct mail, print and online. More on Publicis Modem and Skive's award winning campaign.Internet advertising news
Here you will find the latest industry news, research announcements and comment pieces - helping you to understand the online industry as it is right now.
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News and comment
3 JUL 2009 : Google enhances Blog Search
Google has updated its Blog Search service with a number of new features, including a Twitter-like option that lets users view the most popular queries of the moment.
SUBJECT: SEARCH
AUTHOR: Industry news service
Read More2 JUL 2009 : Make your dialogue count
Cameron Hulett, senior vice president of publisher Solutions at Acceleration, argues that integrating email and web analytics platforms is one way to tackle the current tough financial conditions.
SUBJECT: EMAIL
AUTHOR: Cameron Hulett
Read More2 JUL 2009 : Twitter explains Tweet trademark
Twitter has revealed that while it has applied to trademark the term Tweet, it is not going to take action against the apps and services that use the word in their names unless the project is damaging or confusing.
SUBJECT: SOCIAL MEDIA
AUTHOR: Industry news service
Read More1 JUL 2009 : Mobile display raises awareness and recognition
Digital trade body releases 5 steps to effective mobile campaigns – industry’s first guidelines for mobile advertising.
SUBJECT: MOBILE MARKETING
AUTHOR: Amy Kean
Read More1 JUL 2009 : BBC unveils web buzz tracker
The BBC has launched a prototype of a service called Shownar, which tracks online conversations on blogs and social media sites about the broadcaster's programmes.
SUBJECT: SOCIAL MEDIA
AUTHOR: Industry news service
Read More30 JUN 2009 : Pirate Bay bought for £4.7m
Swedish software company Global Gaming Factory has agreed to buy controversial Bittorrent tracker The Pirate Bay in a deal worth £4.7m.
SUBJECT: REGULATION
AUTHOR: Stuart Aitken
Read More30 JUN 2009 : Travel firms seeing higher PPC ROI
A new report from Efficient Frontier has revealed that travel marketers' pay per click (PPC) campaigns appear to be seeing higher returns during the recession.
SUBJECT: TRAVEL
AUTHOR: Industry news service
Read More29 JUN 2009 : YouTube launches news reporting centre
YouTube has launched a new section on its website with the aim of encouraging more users to get involved with citizen journalism.
SUBJECT: VIDEO/WEB TV
AUTHOR: Industry news service
Read More26 JUN 2009 : Strategic planning for the real world
In part three of a series, Nicholine Hayward, planner, brand storyteller and digital evangelist, explains how strategic planning can benefit your business.
SUBJECT: ONLINE AUDIENCE
AUTHOR: Nicholine Hayward
Read More26 JUN 2009 : IAB launches Game Advertising Council
Internet Advertising Bureau UK establishes game advertising council upon industry request.
Launch of latest collaborative group brings IAB council total to 17.
Launch of latest collaborative group brings IAB council total to 17.
SUBJECT: IAB
AUTHOR: Amy Kean
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