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'Fill the Indigo' by AIS London

AIS created the ultimate viral music competition using both mobile and digital platforms. Rules were simple if you could fill the Indigo 02 you could win it!
For more on AIS London's award winning campaign.

News


Here you will find the latest industry news, research announcements and our comment pieces - helping you to understand the online industry as it is right now. If you have any press enquiries please email or call Amy Kean 07739372042.

 
News
 

23 SEP 2008 : It's all gone social


On Thursday 18th September the experts of the social media industry descended on the IAB to share in their knowledge about this wonderful way to communicate in a digital environment.

SUBJECT: SOCIAL MEDIA
AUTHOR: Harriet Clarke*Read More

23 SEP 2008 : UK Mobile networks appoint IAB as trade body for mobile advertising.


Consensus from 3, O2, Orange, T-Mobile and Vodafone UK gives IAB remit to move mobile to the next level.

SUBJECT: MOBILE MARKETING
AUTHOR: Amy Kean*Read More

22 SEP 2008 : Top 10 ways to beat the credit crunch using internet marketing


As the media continue to drive the self-fulfilling prophecy of a recession, it’s time to start considering how best to use your marketing budgets in 2009 and beyond. Here are Programmes Manager, Jack Wallington's Top 10 methods of beating the credit crunch by maximising your online marketing strategies.

SUBJECT: MEDIA PLANNING
AUTHOR: Jack Wallington*Read More

22 SEP 2008 : Richer Media - High Definition advertising arrives online


Eyeblaster's Anant Joshi discusses High Definition TV and how it offers a new and powerful tool to really boost the excitement and value of campaigns.

SUBJECT: VIDEO/WEB TV
AUTHOR: Anant Joshi *Read More

16 SEP 2008 : Engage for Travel Highlights


A look back over the IAB’s fourth half day conference of the year that assembled leaders from online travel space to converse and share there knowledge and experiences.

SUBJECT: TRAVEL
AUTHOR: Harriet Clarke*Read More
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