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Ozometer by Play
The campaign was created to celebrate Foster's famous ‘No Worries’ attitude. In creating the campaign, Play searched for some of Britain’s most, and least, ‘No worries’ people, celebrities and places. More on Play's award winning campaign.Internet marketing news
Here you will find the latest industry news, research announcements and comment pieces - helping you to understand the online industry as it is right now.
The IAB is also now blogging on Brand Republic. To see what we've got to say click here.
News and comment
12 MAR 2010 : Lost in translation
Rob Pierre, managing director of Jellyfish, explains how to handle international and multilingual search campaigns.
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Read MoreAUTHOR: Rob Pierre12 MAR 2010 : Microsoft Bing to sponsor The Simpsons
Microsoft is to sponsor a UK television programme for the first time as part of its multi-million pound Bing advertising campaign.
SEARCHRead MoreAUTHOR: Industry news service11 MAR 2010 : Social media boosting email marketing
A third of marketers are using social media as a means of enhancing their email campaigns, research by Econsultancy and Adestra reveals.
SOCIAL MEDIARead MoreAUTHOR: Industry news service10 MAR 2010 : Microsoft launches VOD service
Following a seven month trial, Microsoft will launch its video-on-demand service in the UK tomorrow.
VIDEO MARKETINGRead MoreAUTHOR: Industry news service10 MAR 2010 : Unanimis to measure visibility and engagement
Unanimis to offer broadcast advertisers UK’s first time-based exposure model.
BRAND BUILDINGRead MoreAUTHOR: Stuart Aitken10 MAR 2010 : Caller voted lead generation council chair
Robin Caller voted as the IAB’s first online lead generation council chair.
CEO of Goallover instated to attain the group’s 2010 deliverables and raise the profile of lead generation within the UK.
IAB NEWSCEO of Goallover instated to attain the group’s 2010 deliverables and raise the profile of lead generation within the UK.
Read MoreAUTHOR: Harriet Clarke9 MAR 2010 : IAB launches Mobile newsletter
The IAB is launching a new quarterly newsletter for the mobile industry which will address key issues in the world of mobile and celebrate creativity in the medium.
IAB NEWSRead MoreAUTHOR: Stuart Aitken9 MAR 2010 : Play scoops Creative Showcase
A campaign for Foster's created by Play has taken top honours in this month's Creative Showcase.
CREATIVITYRead MoreAUTHOR: Stuart Aitken9 MAR 2010 : Microsoft launces Bing TV ad campaign
Microsoft has launched a three month TV advertising campaign in an effort to make ground on Google in the UK search market.
SEARCHRead MoreAUTHOR: Industry news service8 MAR 2010 : Online video advertising market on the up
Video advertising survey reveals growing confidence among media buyers as TV budgets drive growth of market.
VIDEO MARKETINGRead MoreAUTHOR: Stuart Aitkenpreviousnext
