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Nike Grid by AKQA, W+K London and Mindshare

Nike turned London streets into a running game. Participants had 24 hours to run between phone boxes positioned in 40 postcodes across London. More on the award winning Nike Grid campaign.

Internet marketing news


Here you will find the latest industry news, research announcements and comment pieces - helping you to understand the online industry as it is right now.

The IAB is also now blogging on Brand Republic. To see what we've got to say click here.

 
News and comment
 

30 JUL 2010 : Facebook enters search market


A new function has been launched by Facebook called Questions, which will see it moving into more direct competition with search engines.
SOCIAL MEDIA*Read MoreAUTHOR: Industry news service

29 JUL 2010 : Women spend longer on social sites


Women spend 30 per cent longer on social networking sites such as Facebook than men globally, new research from comScore has found.
SOCIAL MEDIA*Read MoreAUTHOR: Industry news service

29 JUL 2010 : The opt-in advertising revolution


David Murphy, editor of Mobile Marketing
MOBILE*Read MoreAUTHOR: David Murphy

29 JUL 2010 : Barclaycard Rollercoaster app


David Fieldhouse, Strategy Director at Lucidity Mobile, gets to grips with the new Barclaycard Rollercoaster app.
MOBILE*Read MoreAUTHOR: David Fieldhouse

29 JUL 2010 : Understanding mobile search


Ian Carrington, Mobile Advertising Sales Director at Google, argues that mobile can be a more powerful converting channel than desktop search.
MOBILE*Read MoreAUTHOR: Ian Carrington

29 JUL 2010 : Take Five


Alex Kuhnel, Product & Delivery Director, Experian Digital Advertising Services
MOBILE*Read More

28 JUL 2010 : Irish adspend approaches €100m


2009 online advertising in Ireland approaches the €100m threshold.

Online advertising sector achieves 10% of Irish Adspend 2009.

75% of study participants predict growth or strong growth for 2010.
ONLINE ADVERTISING SPEND*Read More

28 JUL 2010 : iPad to be Christmas bestseller?


Apple's iPad is expected to be the bestselling electronic item this Christmas, suggests DSG International (DSGi).
VERTICAL MARKETS*Read MoreAUTHOR: ipad

28 JUL 2010 : Online newspaper advertising increases


The Daily Mail and General Trust (DMGT) experienced a growth in its advertising in the last quarter as revenues rose by 46 per cent for online ads and 19 per cent for retail display marketing.
ONLINE ADVERTISING SPEND*Read MoreAUTHOR: Industry news service

27 JUL 2010 : Facebook introduces safety centre


Facebook has introduced a new safety page, which will highlight initiatives to keep users of the social networking site safe.
SOCIAL MEDIA*Read MoreAUTHOR: Industry news service
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