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True City by AKQA

True City is an application for the iPhone that aims to unlock access to city insiders' views of sport, life and culture in London, Berlin, Paris, Milan, Amsterdam and Barcelona. More on AKQA's award winning campaign.

Internet marketing news


Here you will find the latest industry news, research announcements and comment pieces - helping you to understand the online industry as it is right now.

The IAB is also now blogging on Brand Republic. To see what we've got to say click here.

 
News and comment
 

9 FEB 2010 : AKQA scoops Creative Showcase


A campaign for Nike's iPhone app True City has taken the top award at the first Creative Showcase of the year.
CREATIVITY*Read MoreAUTHOR: Stuart Aitken

9 FEB 2010 : Ad sector to grow again in Q3


The UK advertising sector will begin to grow again in the third quarter of 2010, following a year in which the internet has been the only medium to see an uptick in spending, according to research by the Advertising Association and Warc.
ONLINE ADVERTISING SPEND*Read MoreAUTHOR: Industry news service

8 FEB 2010 : Bing and Facebook partnership expanded


Microsoft has announced the expansion of its Bing search deal with Facebook, including plans to bring the benefits of the alliance to the international market.
SEARCH*Read MoreAUTHOR: Industry news service

5 FEB 2010 : Facebook to hit 400m users


Facebook has announced that its user base will hit 400 million worldwide users this week as it celebrates its sixth birthday and introduces a new navigation scheme.
SOCIAL MEDIA*Read MoreAUTHOR: Industry news service

4 FEB 2010 : Two thirds of firms to up online spend


New global research by Econsultancy and ExactTarget has revealed that 66 per cent of company marketers intend to spend more on internet advertising this year compared with 2009.
ONLINE ADVERTISING SPEND*Read MoreAUTHOR: Industry news service

4 FEB 2010 : YouTube says rental test was a success


YouTube's trial of an online video rental service involving independent movies linked to the Sundance Film Festival was a success, the site has claimed.
VIDEO MARKETING*Read MoreAUTHOR: Industry news service

3 FEB 2010 : Google mulls Chrome OS tablet


Google has published pictures of what a tablet running its Chrome operating system would look like, fuelling speculation that the search engine intends to compete directly against Apple's iPad.
VERTICAL MARKETS*Read MoreAUTHOR: Industry news service

2 FEB 2010 : IAB launches Digital Books service


The Internet Advertising Bureau (IAB) UK has unveiled its Digital Books service powered by WeClick Media, offering members access to digital, page-turning versions of all of its educational material.
IAB NEWS*Read MoreAUTHOR: Stuart Aitken

2 FEB 2010 : Social media budgets set for increase


IAB research finds 88% of brands rate social media as important to their business.
IAB NEWS*Read MoreAUTHOR: Amy Kean

2 FEB 2010 : Facebook sees 175m daily logins


About 175 million web users log into Facebook every day, the social networking website revealed at the recent World Economic Forum.
SOCIAL MEDIA*Read MoreAUTHOR: Industry news service
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