http://www.iabuk.net IAB and industry news stories en-gb Sat, 04 Jul 2009 01:17:12 GMT Copyright: (C) 2005 - 2008 Internet Advertising Bureau 720 Google has updated its Blog Search service with a number of new features, including a Twitter-like option that lets users view the most popular queries of the moment.http://www.iabuk.net/en/1/googleenhancesblogsearch030709.mxsCameron Hulett, senior vice president of publisher Solutions at Acceleration, argues that integrating email and web analytics platforms, and re-marketing based on observations made from web behaviour is one way to tackle the current tough financial conditions.http://www.iabuk.net/en/1/makeyourdialoguecount020709.mxsTwitter has revealed that while it has applied to trademark the term Tweet, it is not going to take action against the apps and services that use the word in their names unless the project is damaging or confusing.http://www.iabuk.net/en/1/twitterexplainstweettrademark020709.mxsDigital trade body releases 5 steps to effective mobile campaigns – industry’s first guidelines for mobile advertisinghttp://www.iabuk.net/en/1/mobiledisplayadvertisingraisesawarenessandrecognition010709.mxsThe BBC has launched a prototype of a service called Shownar, which tracks online conversations on blogs and social media sites about the broadcaster's programmes.http://www.iabuk.net/en/1/bbcunveilswebbuzztracker010709.mxsSwedish software company Global Gaming Factory has agreed to buy controversial Bittorrent tracker The Pirate Bay in a deal worth £4.7m. http://www.iabuk.net/en/1/piratebayboughtbyswedishsoftwarecompany300609.mxsA new report from Efficient Frontier has revealed that travel marketers' pay per click (PPC) campaigns appear to be seeing higher returns during the recession.http://www.iabuk.net/en/1/travelfirmsseeinghigherppcroi300609.mxsYouTube has launched a new section on its website with the aim of encouraging more users to get involved with citizen journalism.http://www.iabuk.net/en/1/youtubelaunchesnewsreportingcentre290609.mxsIn part three of a series, Nicholine Hayward, planner, brand storyteller and digital evangelist, explains how strategic planning can benefit your business. http://www.iabuk.net/en/1/strategicplanningfortherealworld260609.mxsInternet Advertising Bureau UK establishes game advertising council upon industry request.http://www.iabuk.net/en/1/iablaunchesgameadvertisingcouncil260609.mxsApple's first adult iPhone application has been removed from its App Store after a blaze of publicity surrounding its launch.http://www.iabuk.net/en/1/confusionsurroundsfirstiphoneadultapp260609.mxsStuart Aitken, editorial manager at the IAB, argues that brands have much to learn from Habitat's Twitter errors. http://www.iabuk.net/en/1/hownottousetwitter250609.mxsJulia Smith, senior manager of IASH, argues that self-regulation is key to the future health and development of the digital industry. http://www.iabuk.net/en/1/whocaresaboutselfregulation250609.mxsGoogle has launched a beta version of AdSense designed to help developers monetise their mobile apps.http://www.iabuk.net/en/1/googleunveilsadsenseformobileapps250609.mxs"Affiliate marketing should be a no risk channel," said Matt Bailey, head of affiliates at i-level, opening this year's IAB affiliate marketing seminar. http://www.iabuk.net/en/1/affiliatemarketingseminar240609.mxs