http://www.iabuk.net IAB and industry news stories en-gb Thu, 18 Mar 2010 09:15:18 GMT Copyright: (C) 2005 - 2008 Internet Advertising Bureau 720 Yahoo! is to handle the display advertising of we7, the music streaming site funded through advertising.http://www.iabuk.net/en/1/yahootohandleadsforwe7170310.mxsLast week more people in the US visited Facebook than they did Google according to Hitwise.http://www.iabuk.net/en/1/facebookvisitedmorethangoogle160310.mxsThe Committee of Advertising Practice (CAP) has today launched a new self-regulatory code for non-broadcast media – including paid-for digital advertising such as display and PPC search marketing – following a comprehensive review and public consultation.http://www.iabuk.net/en/1/newselfregulatoryadvertisingcodepublished160310.mxsTwitter and other such social networking sites will become a key means for people to communicate with government, businesses and friends, according to Evan Williams, founder of the micro-blogging site.http://www.iabuk.net/en/1/twitterfundamentaltogovernment150310.mxsStuart Aitken, the IAB's editorial manager, reports from the first Digital Talent University Roadshow. http://www.iabuk.net/en/1/thetomorrowpeople150310.mxsRob Pierre, managing director of Jellyfish, explains how to handle international and multilingual search campaigns.http://www.iabuk.net/en/1/lostintranslation120310.mxsMicrosoft is to sponsor a UK television programme for the first time as part of its multi-million pound Bing advertising campaign.http://www.iabuk.net/en/1/microsoftbingtosponsorthesimpsons120310.mxsA third of marketers are using social media as a means of enhancing their email campaigns, research by Econsultancy and Adestra reveals.http://www.iabuk.net/en/1/socialmediaboostingemailmarketing110310.mxsFollowing a seven month trial, Microsoft will launch its video-on-demand service in the UK tomorrow.http://www.iabuk.net/en/1/microsoftlaunchesvodservice100310.mxsUnanimis to offer broadcast advertisers UK’s first time-based exposure model.http://www.iabuk.net/en/1/unanimistomeasurevisibilityandengagement100310.mxsRobin Caller voted as the IAB’s first online lead generation council chair.http://www.iabuk.net/en/1/callervotedleadgenerationcouncilchair.mxsThe IAB is launching a new quarterly newsletter for the mobile industry which will address key issues in the world of mobile and celebrate creativity in the medium. http://www.iabuk.net/en/1/iablaunchesmobilenewsletter090310.mxsA campaign for Foster's created by Play has taken top honours in this month's Creative Showcase.http://www.iabuk.net/en/1/playscoopsfebruaryscreativeshowcase090310.mxsMicrosoft has launched a three month TV advertising campaign in an effort to make ground on Google in the UK search market.http://www.iabuk.net/en/1/microsoftlauncesbingtvadcampaign090310.mxsVideo advertising survey reveals growing confidence among media buyers as TV budgets drive growth of market.http://www.iabuk.net/en/1/onlinevideoadvertisingmarketontheup080310.mxs