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Nike Grid by AKQA, W+K London and Mindshare
Nike turned London streets into a running game. Participants had 24 hours to run between phone boxes positioned in 40 postcodes across London. More on the award winning Nike Grid campaign.Interview tips
IAB Jobs
from Kieron Matthews, Marketing Director, IAB
There are countless resources online that provide you with advice on how to ‘win’ an interview but here are a few tips which might stand you in good stead when going for a job in digital.
There are 3 essential things to do before your interview.
1. Research the company you are going to – obvious. Their company website can help you here, but this is only part of it. Google the people/work on the website (especially the interviewer) and gather as much information as you can about the company and their culture. Have an opinion about at least 2 of their pieces of work or media strategies – don’t be afraid to ask questions about them.
2. Research companies in the same field. Look at their immediate competitors and have comments on the work of other companies. Prepare at least 2 examples.
3. Read the job description and make sure you have answers for every single element of it. The easiest way to do this is to highlight every detail and make sure you have answers prepared, even if you don’t have the
experience. If they want someone who understands the FMCG market (and you don’t) research it thoroughly.
Never say, “I only know what I read on your website” even if it’s true. Ask around, draw conclusions and read the trade press.
Never say, “I haven’t had time to find out about you.” Even if you stay up until 5am there is absolutely NO excuse for not researching the company you are going to. All it says is – I’m not interested in you.
Remember it’s better to arrive 40 minutes early than 2 minutes late. Even if you sit in a coffee shop opposite, NEVER be late.
Ask questions – people in advertising love to talk. There is nothing wrong in having a list in front of you – don’t feel you are holding people up, this is as much your interview as it is theirs.
Never lie in an interview. Employers prefer honesty.
Always follow your interview with either a letter or an email saying how much you enjoyed it and how keen you are to progress further, even if it’s not true. It’s better for your confidence to have a number of potential jobs on the table, rather than just one. You may enjoy the second interview more.
There are countless resources online that provide you with advice on how to ‘win’ an interview but here are a few tips which might stand you in good stead when going for a job in digital.
Be prepared
There are 3 essential things to do before your interview.
1. Research the company you are going to – obvious. Their company website can help you here, but this is only part of it. Google the people/work on the website (especially the interviewer) and gather as much information as you can about the company and their culture. Have an opinion about at least 2 of their pieces of work or media strategies – don’t be afraid to ask questions about them.
2. Research companies in the same field. Look at their immediate competitors and have comments on the work of other companies. Prepare at least 2 examples.
3. Read the job description and make sure you have answers for every single element of it. The easiest way to do this is to highlight every detail and make sure you have answers prepared, even if you don’t have the
experience. If they want someone who understands the FMCG market (and you don’t) research it thoroughly.
Never say, “I only know what I read on your website” even if it’s true. Ask around, draw conclusions and read the trade press.
Never say, “I haven’t had time to find out about you.” Even if you stay up until 5am there is absolutely NO excuse for not researching the company you are going to. All it says is – I’m not interested in you.
Be on time
Remember it’s better to arrive 40 minutes early than 2 minutes late. Even if you sit in a coffee shop opposite, NEVER be late.
Be inquisitive
Ask questions – people in advertising love to talk. There is nothing wrong in having a list in front of you – don’t feel you are holding people up, this is as much your interview as it is theirs.
Be honest
Never lie in an interview. Employers prefer honesty.
Be keen
Always follow your interview with either a letter or an email saying how much you enjoyed it and how keen you are to progress further, even if it’s not true. It’s better for your confidence to have a number of potential jobs on the table, rather than just one. You may enjoy the second interview more.
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