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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

Online creative


 
Standards and Guidelines
 
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With the boom of broadband and enhanced user experience, the horizons of online creative have expanded.

Agencies are able to produce more sophisticated creative, unshackled from concerns about their pages loading too slowly and that's not even taking into account streaming video content. With increased opportunities for users to interact with the campaigns, online advertising has become an enjoyable rather than interruptive experience.

Guide to great online creative


There is by no means a definitive guide to creating great online advertising but rather a series of signposts and checklists that will demystify what is essentially rooted in traditional advertising disciplines. The below document will help you carryout this process.


Rich Media Case Study from Wheel


The most effective online creative engages the audience and encourages them to spend time interacting with the advert.

Brahma beer by Wheel
The work Wheel did for Brahma is an example of maximising the interactive possibilities of online. They use rich display advertising formats to successfully grab user attention and hold it with involving creative and features that draw them into further interaction with the brand. Moreoever, by playing the games embedded in the adverts,it allows the user to gain a brand experience without even leaving the site they have visited.To see other examples of the best in class ads in action visit our Creative Showcase
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