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  1. Internet marketing
    1. Internet marketing guides
      1. Online lead generation whitepapers
        1. Introduction to lead gen
        2. Co-Registration
        3. Premium lead generation
        4. Lead quality
        5. Case studies
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Monopoly City Streets by Tribal DDB

Tribal DDB created the biggest online game of Monopoly ever, using Google Maps to take the game into the real world. More on Tribal DDB's award winning campaign.

Online lead generation


The IAB Lead Generation Taskforce is the first group in the UK established to promote the benefits and opportunities of this form of marketing, which has seen a growth of 94% worldwide in 2008 (Econsultancy, 2008).

The Taskforce has created a series of educational whitepapers for marketers, to introduce and demystify this rapidly expanding area of online marketing.

If you would like to join the taskforce or have any questions please contact amit@iabuk.net

 
Online lead generation
 
 
 
Case Studies
 
 
 
White Papers
 
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Download: Co-Registration - PDF (308k)

Download: Premium Lead Generation - PDF (296k)

Download: Lead Quality - PDF (236k)
 
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