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  1. Internet marketing
    1. Online guides
      1. Online lead generation
        1. Introduction to lead gen
        2. Co-Registration
        3. Premium lead generation
        4. Lead quality
        5. Case studies
The People's Reviewer

The People's Reviewer by Tribal DDB

Volkswagen wanted people to experience the ’simply effortless’ Tiguan for themselves, so Tribal DDB used social media to turn ordinary individuals into influential brand advocates, thus creating a new kind of car critic - The People’s Reviewer. More on Tribal DDB's award winning campaign.

Online lead generation


The IAB Lead Generation Taskforce is the first group in the UK established to promote the benefits and opportunities of this form of marketing, which has seen a growth of 94% worldwide in 2008 (Econsultancy, 2008).

The Taskforce has created a series of educational whitepapers for marketers, to introduce and demystify this rapidly expanding area of online marketing.

If you would like to join the taskforce or have any questions please contact amit@iabuk.net

 
Online lead generation
 
 
 
White Papers
 
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Download: Co-Registration - PDF (308k)

Download: Premium Lead Generation - PDF (296k)

Download: Lead Quality - PDF (236k)
 
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