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  1. Internet marketing
    1. Internet marketing guides
      1. Online lead generation whitepapers
        1. Introduction to lead gen
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        5. Case studies
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Ozometer by Play

The campaign was created to celebrate Foster's famous ‘No Worries’ attitude. In creating the campaign, Play searched for some of Britain’s most, and least, ‘No worries’ people, celebrities and places. More on Play's award winning campaign.

Online lead generation case studies


 
Lead Generation Report
 
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Download the Online Lead Generation White Paper for an introduction into this space here.
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Gathered here are a selection of the best examples of online lead generation from the last couple of years to help educate and inspire your campaigns.

activeyou

ActiveYou


Agency: Attinger Jack Interactive

ActiveYou is a rewards and competition website launched in late March 2009 by interactive agency, Attinger Jack interactive

Download case study (43k)

407

Cheapflights.co.uk


Agency: Attinger Jack Interactive

Cheapflights asked Attinger Jack interactive to drive registrations to their weekly e-newsletter.

Download case study (41k)

407

barrhead

Barrhead Travel


Agency: Attinger Jack Interactive

Based in Glasgow with over 400 employees, Barrhead Travel is the UK‟s largest truly independent travel company.

Download case study (69k)

407

tmob

T-Mobile


Agency: Goallover

Campaign to promote the “free texts for life” offer on PAYG including free SIM cards from T-Mobile

Download case study (305k)

407

nextdirectory

Next Directory


Agency: Clash Media

Next used Clash Media to generate brochure downloads for the Next Directory.

Download case study (90k)

407

harveys

Harveys


Agency: Clash Media

Clash-Media developed a bespoke Online Lead Generation campaign for Harveys to generate unique consumer leads.

Download case study (88k)
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