The ‘IAB online marketing guide’ (available to download below) is not just another ‘what is?’ download, instead it is your complete ‘how to’ guide to internet marketing.

The UK’s advertisers and agencies no longer need persuading of the strengths of online, The industry is worth over £2 billion, and commands an 11.4% market share – that’s half the size of TV. There is an argument to say, however, that much of what has been achieved thus far is all down to trial and error, testing what worked and learning from what didn’t. What we need now is to take online marketing one step further and go about defining the ‘digital mindset’.

What is required is practical advice, sound knowledge, improved digital skills and a step by step guide to constructing an internet marketing campaign.

Across 14 chapters, the leading authorities in online take you through all stages of creating an internet marketing campaign, from planning and briefing to production and measurement

The ‘IAB online marketing guide’ is not intended to serve as a rule book for all things ‘online’, but we’re pretty confident that by the end of the document you’ll be thoroughly motivated, enlightened and inspired to create even better internet campaigns.

• Downloads Available

• The IAB online marketing guide (3074k)
  Your complete ‘how to’ guide to internet marketing

• To request a published version of this document for yourselves or your clients, please email Jack at the IAB