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September’s winner was AKQA with Nike’s European Championship’s campaign.

'Nike Bootcamp by AKQA'

AKQA's campaign for Nike’s European Championships. The idea was to inspire young footballers with a call to arms; Take it to the Next Level at Nike Bootcamp. Nike Bootcamp blurred the boundaries of product, branding, marketing, viral and social network in the pursuit of sporting excellence.
For more on AKQA's award winning campaign.

Creating a campaign poll


Results for "What do you feel should be at the heart of all good online campaign planning?"
Consumer understanding*60%
Creative/ media collaboration*17%
Media channels working together*10%
Appropriate measurement *13%
   
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