The consumer view of the benefits of shopping online are revealed in this video from Vox Pops International.

Friday, 29 June 2007

The online shopping boom shows little sign of abating. Recent IMRG figures predict that £42 billion will be spent online by UK shoppers in 2007, 860 million parcels will be shipped to the UK's 26 million internet shoppers and online shoppers will each spend £1,600 on average.

The IAB have written at length about the benefits of online shopping, but what do consumers - the people who really matter, think about e-retail?

Vox Pops International - the leading video based research agency - have provided us with an enlightening video showcasing a cross section of consumer opinion on the benefits of shopping online.



Vox Pops have also created a dedicated IAB page on their website, featuring a number of videos related to online advertising, which are available for purchase.

• visit the IAB page on the Vox Pops International website

• For more information on e-retail, read the Buzz on your shop window online