Online video advertising case studies

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Advertiser: Channel Five
Agency: Vizeum

The campaign promoted the new U.S. series, Dirt, from Channel Five starring Courtney Cox.

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Advertiser: Coke
Agency: Vizeum

The campaign advertised a slaes promotion in conjunction with iTunes.

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Advertiser: Fox
Agency: Vizeum

The campaign promoted the DVD release of the horror film from Wes Craven's Hills Have Eyes 2.

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Advertiser: Bacardi
Agency: Universal McCann

Bacardi wanted to leverage the B-Live La Fiesta event that was held at London’s SeOne Club in an online environment.

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Advertiser: Coke
Agency: Vizeum

Campaign to promote the Coke Grand Theft Auto spoof ad and the Coke Side of Life.

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Advertiser:Pepsi
Agency: Mindshare

Pepsi wished to leverage the Pre Euro 2008 retail opportunity.

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In-text video advertising

Advertiser: Canon
Agency: Vibrant & Maxus

Canon wanted to promote the use of HD Camcorders by introducing a new style of hand-held recording called “Freecording” to their target audience of 25-34 year olds.

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Advertiser: Flora
Agency: Vibrant & Mindshare

Flora sought to raise brand awareness and position Flora Pro-Active as a “healthy butter alternative” amongst their target audience of 24-46 year old women.

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Advertiser: Xbox 360
Agency: Vibrant & Universal McCann London

Microsoft Xbox aimed to gain awareness and generate buzz for the highly-anticipated release of Gears of War 2 during the 2008 holiday season.

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