The Ozometer by Play

Play was assigned by FOSTER’S to help celebrate the brand’s infectiously Australian, ‘No Worries’ attitude. More on Play's award winning campaign.

Online video marketing

This online video marketing guide, by the IAB Video Council, will help you plan, select formats, create and judge the success of your online video campaign. 29.6 million people in the UK accessed online video in January 2009 (comScore), increasing month on month, the online video revolution is upon us. For marketers it brings together the best of TV and online to offer an exciting channel for branding, engagement and impact.

IABVideo.com

The IAB has launched IABvideo.com, a dedicated social networking site for marketers with an interest in online video advertising.

The community is a living, breathing resource of knowledge, advice and help for marketers to turn to when they have a question about online video ads or if they have some insights to share.

It's free to join IABvideo.com and takes less than a minute to do. Once you’re a member you can write posts, ask questions, message other members, write and upload blogs, videos, images and much more!

Explore More