Online video marketing : conclusion

Written by Mike Nicholson, tv manager, Telegraph Media Group

Video advertising allows brands to harness the power of their advertising campaigns while the user is both fully engaged, and in the enviable position of being able to react to that message immediately online.

This powerful mix has already helped countless brands make a real connection with audiences, and the examples within this guide, along with many others, are proof of these successes.

Video consumption is on the rise, and in response I think publishers will continue to increase and improve both the quality and quantity of the video they offer. This is great news for brands as they will have a larger selection of sites that are able to offer targeted solutions.

As the medium continues to evolve I encourage advertisers to think creatively about how they can get the most out of this powerful medium. Think beyond traditional broadcast advertising norms, and create online video campaigns that literally pull consumers in and connect them to your brand.

I think it’s safe to say that video advertising is here to stay, and it is a tremendously exciting time to be working in this space.

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