1. Internet
    marketing
  2. Research &
    case studies
  3. News &
    comment
  4. Events
  5. Mobile
    advertising
  6. Training
    & careers
  7. IAB Member
    community
  8. Creative
    showcase
  9. Join us
  10. About &
    contact
Bookmark and Share IAB News RSS FeedNews RSS Feed
  1. IAB UK Home
  2. /
  3. Internet marketing news
  4. /
  5. Pirate Bay bought
  1. News & comment
    1. Press releases
    2. Archived newsletters
    3. Newsletter sign up
*

The Great Niggle Nobble by Agency Republic

The Great Niggle Nobble was a fun, social and immersive digital push which recognised the frustrations of thousands of home broadband users. More on the award winning Great Niggle Nobble campaign.

Pirate Bay bought for £4.7m


Swedish software company Global Gaming Factory has agreed to buy controversial Bittorrent tracker The Pirate Bay in a deal worth £4.7m.

Tuesday, 30 June 2009

As part of the deal, Global Gaming Factory’s chief executive Hans Pandeya, pledged that the company would find ways to compensate copyright owners for downloaded material. “We would like to introduce models which entail that content providers and copyright owners get paid for content that is downloaded via the site,” said Pandeya.

Pirate Bay’s four founders were sentenced in April to one year in jail and ordered to pay damages of £2.1m for running one of the world’s most popular sites for downloading files on the Internet.

Pandeya acknowledged that in order to survive in the future, there will have to be changes at The Pirate Bay. “In order to live on, The Pirate Bay requires a new business model, which satisfies the requirements and needs of all parties, content providers, broadband operators, end users, and the judiciary.

"Content creators and providers need to control their content and get paid for it. File sharers ´need faster downloads and better quality”.

Global Gaming Factory has also agreed to buy the shares in Peerialism, a company that develops solutions for data distribution and distributed storage on P2P tech.

The Pirate Bay has confirmed the sale, and added: "TPB is being sold for a great bit underneath its value…If the new owners will screw around with the site, nobody will keep using it. That’s the biggest insurance one can have that the site will be run in the way that we all want to".

Follow the IAB on Twitter
©2005 - 2010 Internet Advertising Bureau , 14 Macklin Street, London, WC2B 5NF. T: 020 7886 8282
IAB advertising partnerAdvantage Media
  1. Jargon Buster
  2. RSS Feeds
  3. Site map
  4. Online booking terms
  5. Terms and privacy
Site byRed Snapper