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IAB email council repositions as e-communications council
Expanded council launches online email marketing resource and recruitment drive.
It’s great to see these two professional bodies working together and collaborating over best practise with a commitment to raise standards. Far too often in the digital arena we have seen various bodies trying to take ownership of a particular space which has led to conflicting voices, opinions and advice. This leaves both marketers and consumers confused. The collaboration between the IAB and the DMA further demonstrates the growing maturity of the digital marketing sector in the UK.
- Tink Taylor, member of DMA Email Marketing Council & IAB’s E-Communications Council In recognition of the expanding remit of online direct marketing, the Internet Advertising Bureau Email Marketing Council is being renamed the “E-Communications Council”.
The group, chaired by Marcel Cowan of Cowan Group, complements the Direct Marketing Association (DMA) Email Marketing Council. It will still have email as its core activity, but will also encompass further direct online communications tools, such as Instant Messaging on social media websites.
To ensure that membership reflects the diversity of emerging platforms the council is launching a recruitment drive, targeting marketers in the email sector, plus other professionals with e-communication experience such as digital creative agencies and email service providers.
A new online Email Marketing Resource – free for anyone in the industry – will launch on the IAB website to coincide with the repositioning. It offers opinion pieces, white papers and thought leadership articles about subjects as diverse as data protection, deliverability and spam.
All materials – including strategic guidance and advice on various e-communication topics – can be accessed here.
This is a great example of the IAB and DMA collaborating on a common marketing cause. The partnership has produced a comprehensive and practical online resource, accessible to anyone in the industry. The re-positioned council emphasises the IAB’s commitment to supporting online direct marketing. - Dan Redfearn, membership manager of the IAB The IAB resource uses the DMA’s Best Practice Guidelines as a basis to explain email marketing in practical, everyday terms. It is the first time the IAB and the DMA have collaborated on Best Practice Guidelines and the full document can be downloaded by anyone in the industry via the IAB website or the DMA homepage
Marcel Cowan, director of Cowan Group and chair of the IAB e-communications council, said: “With the emergence of web 2.0 platforms and technologies, email messaging strategies are no longer confined to just an Outlook inbox. Online messaging can now be found on sites such as Facebook, Myspace, and Flickr. As a council we felt it vital to ensure these messaging channels are also being considered.”
It’s great to see these two professional bodies working together and collaborating over best practise with a commitment to raise standards. Far too often in the digital arena we have seen various bodies trying to take ownership of a particular space which has led to conflicting voices, opinions and advice. This leaves both marketers and consumers confused. The collaboration between the IAB and the DMA further demonstrates the growing maturity of the digital marketing sector in the UK. - Tink Taylor, member of DMA Email Marketing Council & IAB’s E-Communications CouncilThe group, chaired by Marcel Cowan of Cowan Group, complements the Direct Marketing Association (DMA) Email Marketing Council. It will still have email as its core activity, but will also encompass further direct online communications tools, such as Instant Messaging on social media websites.
To ensure that membership reflects the diversity of emerging platforms the council is launching a recruitment drive, targeting marketers in the email sector, plus other professionals with e-communication experience such as digital creative agencies and email service providers.
A new online Email Marketing Resource – free for anyone in the industry – will launch on the IAB website to coincide with the repositioning. It offers opinion pieces, white papers and thought leadership articles about subjects as diverse as data protection, deliverability and spam.
All materials – including strategic guidance and advice on various e-communication topics – can be accessed here.
This is a great example of the IAB and DMA collaborating on a common marketing cause. The partnership has produced a comprehensive and practical online resource, accessible to anyone in the industry. The re-positioned council emphasises the IAB’s commitment to supporting online direct marketing. - Dan Redfearn, membership manager of the IABMarcel Cowan, director of Cowan Group and chair of the IAB e-communications council, said: “With the emergence of web 2.0 platforms and technologies, email messaging strategies are no longer confined to just an Outlook inbox. Online messaging can now be found on sites such as Facebook, Myspace, and Flickr. As a council we felt it vital to ensure these messaging channels are also being considered.”
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