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IASH membership continues to grow as 17 sales house pass latest ABCE audit
IASH introduces ‘Random Month’ audits for all members in 2008
The latest audit by ABCe for Internet Advertising Sales Houses (IASH), the committee founded to police the activities of sales houses and encourage best practice, was passed by all 17 of the audited subscribers (members and new applicants) after review by the IASH Committee.
We asked ABCe to create an audit that would unequivocally test the stringent requirements of the IASH Code of Conduct. This rigorous audit has revealed that IASH subscribers are taking the lessons of last year seriously and protecting their clients’ brands. The process is set to get tougher with all future member renewals not being told in advance which month ABCe will audit.
- Guy Phillipson, chief executive, IAB UK The audits were part of the IASH application and renewal process for new IASH applicants and current members to demonstrate their adherence to key elements of the IASH Code of Conduct, and in return receive or retain full accreditation.
The audit demonstrates that the industry is adhering to the key principles of the Code of Conduct, with thorough processes in place to protect brands advertising on IASH networks.
The process is set to get even tougher going forward, as members will not be told in advance which month ABCe will audit. This latest initiative is designed to further reinforce the stringency and robustness of the IASH Code of Conduct.
The ABCe audit checks a representative sample of publisher terms and conditions, site vetting and inventory delivery according to the permissions set by advertiser insertion orders. On this occasion insertion orders from December 2007 were checked.
ABCe has delivered its latest audit report to the IASH Committee. The audit validates key areas of the IASH subscriber’s business processes and tests knowledge of, and compliance with, the Code of Conduct – all key steps aimed at protecting the advertiser. The success rate this time round is a clear sign that IASH subscribers recognise the importance of the Code of Conduct and demonstrated their commitment to raising standards in the industry. - Richard Foan, managing director, ABCe After review of the audit results by the IASH audit sub-committee, 17 sales houses and networks were awarded full IASH member status. Eleven were renewals and six were new applicants.
Full member renewals:
Adviva Media UK Network, Ad Pepper Media UK, AD2ONE UK & IE, Adconion Media Group, Addvantage Media, BlueLithium, dgmDisplay (formerly dgm AdNetwork), DRIVEpm UK, Monetise Ltd, Unanimis Consulting Ltd, vcmedia
New applicants that achieved full member status:
24/7 Real Media UK Ltd, Advertising.com, Consilium Media Ltd, eType, GMW Media Ltd, Tacoda UK.
The IASH Council now comprises 27 companies, as a further ten sales houses and networks are now formally seeking IASH accreditation to achieve full IASH member status.
The IASH Code of Conduct bans adverts appearing on “barred content”, namely pages that feature indecent, obscene or hate content in any form. Any subscriber found to be selling, brokering, re-selling or re-brokering barred inventory is liable to suspension or expulsion from IASH.
The latest audit by ABCe for Internet Advertising Sales Houses (IASH), the committee founded to police the activities of sales houses and encourage best practice, was passed by all 17 of the audited subscribers (members and new applicants) after review by the IASH Committee.
We asked ABCe to create an audit that would unequivocally test the stringent requirements of the IASH Code of Conduct. This rigorous audit has revealed that IASH subscribers are taking the lessons of last year seriously and protecting their clients’ brands. The process is set to get tougher with all future member renewals not being told in advance which month ABCe will audit. - Guy Phillipson, chief executive, IAB UKThe audit demonstrates that the industry is adhering to the key principles of the Code of Conduct, with thorough processes in place to protect brands advertising on IASH networks.
The process is set to get even tougher going forward, as members will not be told in advance which month ABCe will audit. This latest initiative is designed to further reinforce the stringency and robustness of the IASH Code of Conduct.
The ABCe audit checks a representative sample of publisher terms and conditions, site vetting and inventory delivery according to the permissions set by advertiser insertion orders. On this occasion insertion orders from December 2007 were checked.
ABCe has delivered its latest audit report to the IASH Committee. The audit validates key areas of the IASH subscriber’s business processes and tests knowledge of, and compliance with, the Code of Conduct – all key steps aimed at protecting the advertiser. The success rate this time round is a clear sign that IASH subscribers recognise the importance of the Code of Conduct and demonstrated their commitment to raising standards in the industry. - Richard Foan, managing director, ABCeFull member renewals:
Adviva Media UK Network, Ad Pepper Media UK, AD2ONE UK & IE, Adconion Media Group, Addvantage Media, BlueLithium, dgmDisplay (formerly dgm AdNetwork), DRIVEpm UK, Monetise Ltd, Unanimis Consulting Ltd, vcmedia
New applicants that achieved full member status:
24/7 Real Media UK Ltd, Advertising.com, Consilium Media Ltd, eType, GMW Media Ltd, Tacoda UK.
The IASH Council now comprises 27 companies, as a further ten sales houses and networks are now formally seeking IASH accreditation to achieve full IASH member status.
The IASH Code of Conduct bans adverts appearing on “barred content”, namely pages that feature indecent, obscene or hate content in any form. Any subscriber found to be selling, brokering, re-selling or re-brokering barred inventory is liable to suspension or expulsion from IASH.
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