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The Great Niggle Nobble was a fun, social and immersive digital push which recognised the frustrations of thousands of home broadband users. More on the award winning Great Niggle Nobble campaign.

Programme

IAB ENGAGE 2008

Didn't make it to Engage 2008? We've got all the action here including speaker videos, downloadable presentations, a picture gallery, Rex Hamilton videos and a summary of the day's events.

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08.30 - REGISTRATION

09.00 - OPENING ADDRESS

Guy Phillipson, Chief Executive, IAB

09.15 - HOW YOUTH CULTURE IS REINVENTING CAPITALISM

Matt Mason, critically acclaimed author of The Pirate’s Dilemma

09.45 - MORNING KEYNOTE

Jerry Yang, Yahoo! Co-Founder and CEO

10.10 - SOCIAL MEDIA - ENGAGING WITH THE AUDIENCE TO EFFECTIVELY DELIVER YOUR MESSAGE

Mark Charkin, Global VP Sales, Bebo

DEVELOPING AN ENGAGEMENT FRAMEWORK

Antony Mayfield, VP Head of Social Media, iCrossing
Jason Ryan, Vice President, Head of User Experience, iCrossing
Matt Locke, Commissioning Editor, Channel 4 Education

10.50 - MORNING BREAK

11.15 - THE CONTROL CONUNDRUM: IS ANYONE TIPPING THE SCALES?

Sarah Messer, Head of Commercial Research & Insight, ITV

11.40 - PANEL SESSION: HOW TO MANAGE CONTROL

Brendan Condon, Managing Director, Platform-A International
Alex Marks, Head of Marketing, Microsoft Advertising
Sara Linfoot, Group Head of Content Solutions, Guardian
Gavin Reeder, Head of Digital Strategy, BLM Quantum

12.05 - THE CASE FOR 100% DIGITAL: AN ADVERTISER’S PERSPECTIVE

Justin Billingsley, Brand Director, Orange

12.30 - LUNCH

13.45 - NET EXPECTATIONS

Richard Eyre, Chairman, IAB

14.00 - AFTERNOON KEYNOTE

Rt. Hon Andy Burnham MP, Secretary of State for Culture, Media and Sport

14.30 - Creative control: 5 important trends from 2008

Guy Phillipson, Chief Executive, IAB
Kieron Matthews, Marketing Director, IAB

15.00 - GETTING CONSUMERS TO TUNE IN TO BRANDS

Spencer Hyman, Chief Operating Officer, Last FM
Federico Grosso, SVP Business Development, Blinkx

15.30 - AFTERNOON BREAK

16.00 - PANEL SESSION: CONTROL IN YOUR HANDS - UNDERSTANDING MOBILE

Chaired by Guy Phillipson, Chief Executive, IAB
Steve Ricketts, Head of Third Party Services, Orange
Fergal Walker, Marketing Director, 3
Roxanne Lomas, Account Director, Vizeum
Tim Hussain, Head of Mobile Advertising, Sky

16.35 - A TRIP TO THE FUTURE

Ian Pearson, Futurologist with Futurizon

17.25 - CHAIRMAN’S CLOSE

17.30 - AFTERSHOW PARTY

Sponsored by IASH

Download IAB Engage 2008 Programme - PDF (290k)

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