- IAB UK Home
- /
- Events
- /
- IAB Engage 2008
- /
- Programme
'eco:Drive' by AKQA
Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.Programme
Didn't make it to Engage 2008? We've got all the action here including speaker videos, downloadable presentations, a picture gallery, Rex Hamilton videos and a summary of the day's events.
08.30 - REGISTRATION
09.00 - OPENING ADDRESS
Guy Phillipson, Chief Executive, IAB
09.15 - HOW YOUTH CULTURE IS REINVENTING CAPITALISM
Matt Mason, critically acclaimed author of The Pirate’s Dilemma
09.45 - MORNING KEYNOTE
Jerry Yang, Yahoo! Co-Founder and CEO
10.10 - SOCIAL MEDIA - ENGAGING WITH THE AUDIENCE TO EFFECTIVELY DELIVER YOUR MESSAGE
Mark Charkin, Global VP Sales, Bebo
DEVELOPING AN ENGAGEMENT FRAMEWORK
Antony Mayfield, VP Head of Social Media, iCrossing
Jason Ryan, Vice President, Head of User Experience, iCrossing
Matt Locke, Commissioning Editor, Channel 4 Education
10.50 - MORNING BREAK
11.15 - THE CONTROL CONUNDRUM: IS ANYONE TIPPING THE SCALES?
Sarah Messer, Head of Commercial Research & Insight, ITV
11.40 - PANEL SESSION: HOW TO MANAGE CONTROL
Brendan Condon, Managing Director, Platform-A International
Alex Marks, Head of Marketing, Microsoft Advertising
Sara Linfoot, Group Head of Content Solutions, Guardian
Gavin Reeder, Head of Digital Strategy, BLM Quantum
12.05 - THE CASE FOR 100% DIGITAL: AN ADVERTISER’S PERSPECTIVE
Justin Billingsley, Brand Director, Orange
12.30 - LUNCH
13.45 - NET EXPECTATIONS
Richard Eyre, Chairman, IAB
14.00 - AFTERNOON KEYNOTE
Rt. Hon Andy Burnham MP, Secretary of State for Culture, Media and Sport
14.30 - Creative control: 5 important trends from 2008
Guy Phillipson, Chief Executive, IAB
Kieron Matthews, Marketing Director, IAB
15.00 - GETTING CONSUMERS TO TUNE IN TO BRANDS
Spencer Hyman, Chief Operating Officer, Last FM
Federico Grosso, SVP Business Development, Blinkx
15.30 - AFTERNOON BREAK
16.00 - PANEL SESSION: CONTROL IN YOUR HANDS - UNDERSTANDING MOBILE
Chaired by Guy Phillipson, Chief Executive, IAB
Steve Ricketts, Head of Third Party Services, Orange
Fergal Walker, Marketing Director, 3
Roxanne Lomas, Account Director, Vizeum
Tim Hussain, Head of Mobile Advertising, Sky
16.35 - A TRIP TO THE FUTURE
Ian Pearson, Futurologist with Futurizon
17.25 - CHAIRMAN’S CLOSE
17.30 - AFTERSHOW PARTY
Sponsored by IASH
Download IAB Engage 2008 Programme - PDF (290k)
09.00 - OPENING ADDRESS
Guy Phillipson, Chief Executive, IAB
09.15 - HOW YOUTH CULTURE IS REINVENTING CAPITALISM
Matt Mason, critically acclaimed author of The Pirate’s Dilemma
09.45 - MORNING KEYNOTE
Jerry Yang, Yahoo! Co-Founder and CEO
10.10 - SOCIAL MEDIA - ENGAGING WITH THE AUDIENCE TO EFFECTIVELY DELIVER YOUR MESSAGE
Mark Charkin, Global VP Sales, Bebo
DEVELOPING AN ENGAGEMENT FRAMEWORK
Antony Mayfield, VP Head of Social Media, iCrossing
Jason Ryan, Vice President, Head of User Experience, iCrossing
Matt Locke, Commissioning Editor, Channel 4 Education
10.50 - MORNING BREAK
11.15 - THE CONTROL CONUNDRUM: IS ANYONE TIPPING THE SCALES?
Sarah Messer, Head of Commercial Research & Insight, ITV
11.40 - PANEL SESSION: HOW TO MANAGE CONTROL
Brendan Condon, Managing Director, Platform-A International
Alex Marks, Head of Marketing, Microsoft Advertising
Sara Linfoot, Group Head of Content Solutions, Guardian
Gavin Reeder, Head of Digital Strategy, BLM Quantum
12.05 - THE CASE FOR 100% DIGITAL: AN ADVERTISER’S PERSPECTIVE
Justin Billingsley, Brand Director, Orange
12.30 - LUNCH
13.45 - NET EXPECTATIONS
Richard Eyre, Chairman, IAB
14.00 - AFTERNOON KEYNOTE
Rt. Hon Andy Burnham MP, Secretary of State for Culture, Media and Sport
14.30 - Creative control: 5 important trends from 2008
Guy Phillipson, Chief Executive, IAB
Kieron Matthews, Marketing Director, IAB
15.00 - GETTING CONSUMERS TO TUNE IN TO BRANDS
Spencer Hyman, Chief Operating Officer, Last FM
Federico Grosso, SVP Business Development, Blinkx
15.30 - AFTERNOON BREAK
16.00 - PANEL SESSION: CONTROL IN YOUR HANDS - UNDERSTANDING MOBILE
Chaired by Guy Phillipson, Chief Executive, IAB
Steve Ricketts, Head of Third Party Services, Orange
Fergal Walker, Marketing Director, 3
Roxanne Lomas, Account Director, Vizeum
Tim Hussain, Head of Mobile Advertising, Sky
16.35 - A TRIP TO THE FUTURE
Ian Pearson, Futurologist with Futurizon
17.25 - CHAIRMAN’S CLOSE
17.30 - AFTERSHOW PARTY
Sponsored by IASH
Download IAB Engage 2008 Programme - PDF (290k)
©2005 - 2009 Internet Advertising Bureau
Site designed by
Site designed by