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Nike Grid by AKQA, W+K London and Mindshare
Nike turned London streets into a running game. Participants had 24 hours to run between phone boxes positioned in 40 postcodes across London. More on the award winning Nike Grid campaign.Future Changes
The Code is currently undergoing a fundamental review and a new version is expected to be published in 2009. This is likely to incorporate new advertising techniques, such as those in non paid-for space.
Separate to this review, the Government is due to implement the EU Audio Visual Media Service Directive into UK law by December 2009. This updates broadcasting regulation across the EU but also extends it into online video-on-demand services, such as on BT Vision, 4OD and Sky Player. It will also implement a new regulatory system for advertising on these video-on-demand services. However, it is expected that the ASA will remain the ‘one stop shop’ for all advertising.
www.asa.org.uk
www.asbof.co.uk
www.cap.org.uk
www.ec.europa.eu/avpolicy/reg/avms/index_en.htm
Separate to this review, the Government is due to implement the EU Audio Visual Media Service Directive into UK law by December 2009. This updates broadcasting regulation across the EU but also extends it into online video-on-demand services, such as on BT Vision, 4OD and Sky Player. It will also implement a new regulatory system for advertising on these video-on-demand services. However, it is expected that the ASA will remain the ‘one stop shop’ for all advertising.
Useful links
www.asa.org.uk
www.asbof.co.uk
www.cap.org.uk
www.ec.europa.eu/avpolicy/reg/avms/index_en.htm
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