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The Ozometer by Play

Play was assigned by FOSTER’S to help celebrate the brand’s infectiously Australian, ‘No Worries’ attitude. More on Play's award winning campaign.

Research council


 
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IAB’s Research Council offers our members a unique insight into industry research carried out by the IAB including our AdSpend Study (in association with PricewaterhouseCoopers) and our Brand Engagement Studies. The council meets regularly to discuss the direction of projects and the results (See section 3 for a full report on IAB research initiatives).

To find out more or to participate please contact Sorcha Proctor.
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