Internet Advertising Bureau www.iabuk.net

  1. Internet Marketing
  2. Research & Case Studies
  3. News
  4. Events
  5. Training & Careers
  6. IAB Member Community
  7. Creative Showcase
  8. Join Us
  9. About & Contact
Print this pagePrint this pageThursday, 21 August 2008
  1. IAB UK Home
  2. /
  3. Research & case studies
  4. /
  5. Research
  6. /
  7. Online Video
  1. Research & case studies
    1. Research
      1. Advertising effectiveness
      2. Broadband
      3. Business to Business
      4. Ecommerce
      5. European Research
      6. In-game Advertising
      7. Media Agencies
      8. Mobile Research
      9. Online adspend
      10. Online audiences
      11. Online & Other Media
      12. Online Video
        1. IpTV
        2. Online video
      13. Social media
      14. Standards & Guidelines
    2. Case studies
*

‘Balloonacy - The Orange Balloon Race’ by Poke

The first ever Balloon Race Across the Internet. Players sign up for Balloons
that then float across sites that have been submitted by their owners. The Balloon that travels the furthest wins.
For more on Poke's award winning campaign.

Online Video


 
In its basic form, video advertising can be described as an ad that would normally run on TV being delivered online, but as the popularity of video advertising increases advertisers are beginning to adapt their communication to better suit online. Along with ipTV this is a rapidly developing area of online that all marketers need to be aware of.
©2005 - 2008 Internet Advertising Bureau , 14 Macklin Street, London, WC2B 5NF. T: 020 7886 8282
Site designed byRed Snapper
  1. Glossary
  2. Site map
  3. Privacy
  4. Email a Friend