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  1. Research & case studies
    1. Research
      1. Online video
        1. ipTV report
        2. Online video - what the statistics can't tell you
        3. *Top 10 online video growth
*

Ozometer by Play

The campaign was created to celebrate Foster's famous ‘No Worries’ attitude. In creating the campaign, Play searched for some of Britain’s most, and least, ‘No worries’ people, celebrities and places. More on Play's award winning campaign.

Online video


 
In its basic form, video advertising can be described as an ad that would normally run on TV being delivered online, but as the popularity of video advertising increases advertisers are beginning to adapt their communication to better suit online. Along with ipTV this is a rapidly developing area of online that all marketers need to be aware of.
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