Ozometer by Play

The campaign was created to celebrate Foster's famous ‘No Worries’ attitude. In creating the campaign, Play searched for some of Britain’s most, and least, ‘No worries’ people, celebrities and places. More on Play's award winning campaign.

The reviews are in!

Retail vertical

Download part two of the IAB vertical series on the Retail Sector

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Oli

Sam Matthews - 06.03.08

Rating *****

“An efficient enough service, but Oli’s website doesn’t match up to the hype around its launch and humorous TV ad campaign. The site could be better laid out, more responsive and a lot quicker to use.”

WHSmiths

Suzanne Bearne - 04.02.08

Rating ****

“A simple site, from browsing to purchase, with an informative customer service section. You can choose to pick up items from WHSmith stores, which could give this site a much-needed edge on Amazon, the dominant brand in this sector.”

The White Company

Danielle Long - 10.04.08

Rating ****

“A good, well-organised experience. The ordering service was memorable for its ease and efficiency.”

Game

Will Cooper - 29.05.08

Rating *****

“A really good site with very little, if anything to fault. The only thing that comes to mind is that you have to search hard for the customer service numbers. A lot of retailers could do well to learn from this site.”

Office

Luan Goldie - 24.01.08

Rating ***

“It’s a good-looking site but not allowing customers to enter their own search terms is unhelpful, especially with so many items available.”

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