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    1. Internet marketing guides
      1. Retail vertical
        1. Introduction
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The Great Niggle Nobble by Agency Republic

The Great Niggle Nobble was a fun, social and immersive digital push which recognised the frustrations of thousands of home broadband users. More on the award winning Great Niggle Nobble campaign.

The reviews are in!


Retail Vertical Handbook

Download part two of the IAB vertical series on the Retail Sector
Oli.co.uk

Oli


Sam Matthews - 06.03.08

Rating *****

“An efficient enough service, but Oli’s website doesn’t match up to the hype around its launch and humorous TV ad campaign. The site could be better laid out, more responsive and a lot quicker to use.”


WHSmiths

WHSmiths


Suzanne Bearne - 04.02.08

Rating ****

“A simple site, from browsing to purchase, with an informative customer service section. You can choose to pick up items from WHSmith stores, which could give this site a much-needed edge on Amazon, the dominant brand in this sector.”


The White Company

The White Company


Danielle Long - 10.04.08

Rating ****

“A good, well-organised experience. The ordering service was memorable for its ease and efficiency.”


Game

Game


Will Cooper - 29.05.08

Rating *****

“A really good site with very little, if anything to fault. The only thing that comes to mind is that you have to search hard for the customer service numbers. A lot of retailers could do well to learn from this site.”


Office

Office


Luan Goldie - 24.01.08

Rating ***

“It’s a good-looking site but not allowing customers to enter their own search terms is unhelpful, especially with so many items available.”

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