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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

Poll results for Search and your brand


Results for "When searching for more information on a product, which of the following would you consult to help make a final purchase decision?"
Peer advice on community site*26%
Price comparison site*26%
Further product information on advertiser's site*10%
Ethical site*6%
Further product information on ecommerce site*11%
News stories about the product or brand*6%
Peer feedback through blogs*15%
   
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