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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

The Buzz on the IAB Search Handbook


Results for "What do you see as the next key step in your search engine marketing strategy?"
Optimising for a non-UK market*12%
Trialling mobile search*12%
Implementing an online PR strategy*15%
Exploring local search*38%
Using tactically for driving brand favourability*23%
   
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