Join usJoin us
RegisterRegister
NewslettersNewsletters
Internet Advertising Bureau www.iabuk.net
  1. Internet
    marketing
  2. Research &
    case studies
  3. News &
    comment
  4. Events
  5. Mobile
    advertising
  6. Training
    & careers
  7. IAB Member
    community
  8. Creative
    showcase
  9. Join us
  10. About &
    contact
Bookmark and Share IAB RSS FeedRSS Feed
  1. IAB UK Home
  2. /
  3. Internet marketing
  4. /
  5. Internet marketing guides
  6. /
  7. Search marketing
  8. /
  9. Case studies
  1. Internet marketing
    1. Internet marketing guides
      1. Search marketing
        1. Introduction to search
        2. Campaign research
        3. Campaign preparation
        4. Monitoring and learning
        5. Online PR in search
        6. Combining PPC & SEO
        7. Demographic targeting
        8. Geotargeting in search
        9. Behavioural targeting in search
        10. Bid management strategies
        11. 24-7 PPC management
        12. Measuring success
        13. Copy writing for paid search
        14. Cross media integration
        15. Multi channel search
        16. Global search
        17. Additional techniques
        18. Paid for search
        19. Help centre introduction
        20. Copyright
        21. Privacy for search
        22. Invalid clicks
        23. Intellectual property
        24. Search toolkits
        25. Case studies
*

The Great Niggle Nobble by Agency Republic

The Great Niggle Nobble was a fun, social and immersive digital push which recognised the frustrations of thousands of home broadband users. More on the award winning Great Niggle Nobble campaign.

Search marketing case studies


 
DUO Boots case study

DUO Boots


Agency: ClickThrough

DUO Boots increase sales by +106% through non-brand organic search traffic.

Download case study (1006k)

407

The Craft Company

The Craft Company


Agency: Reform

Reform helps retail site grow top line revenue by 90% year on year through redesigning their search marketing infrastructure.

Download case study (265k)
Advertisement
IAB on FacebookIAB on FlickrIAB on Linked In*IAB on TwitterIAB on You Tube
©2005 - 2010 Internet Advertising Bureau , 14 Macklin Street, London, WC2B 5NF. T: 020 7886 8282
IAB advertising partnerAdvantage Media
  1. Jargon Buster
  2. RSS Feeds
  3. Site map
  5. Online booking terms
  6. Terms and privacy
Site byRed Snapper