Publicis Modem and Skive created a campaign to engage with 16-24 year olds who may not have considered the Army as a career choice. The campaign delivered a rich interactive digital experience as part of a groundbreaking integrated recruitment campaign spanning TV, radio, direct mail, print and online. More on Publicis Modem and Skive's award winning campaign.
The IAB Search Council is the only search committee in the UK with senior representation from all top search engines, a panel of search agencies and a selection of the UK’s biggest advertisers.
The Search Council's mission is to inspire and educate marketers and agencies on search marketing through research, best practice and our Search Help Centre.
Jack Wallington, senior programmes manager at the IAB chairs the Search Council and is the primary contact.