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Creative Showcase winner May

Start Thinking Soldier by Publicis Modem and Skive

Publicis Modem and Skive created a campaign to engage with 16-24 year olds who may not have considered the Army as a career choice. The campaign delivered a rich interactive digital experience as part of a groundbreaking integrated recruitment campaign spanning TV, radio, direct mail, print and online. More on Publicis Modem and Skive's award winning campaign.

Search council


The robot image for the advanced search marketing handbook
Use this section to access our latest search research, view our new best practice search reports and sign yourself up to upcoming search events.
The IAB Search Council is the only search committee in the UK with senior representation from all top search engines, a panel of search agencies and a selection of the UK’s biggest advertisers.

The Search Council's mission is to inspire and educate marketers and agencies on search marketing through research, best practice and our Search Help Centre.

Jack Wallington, senior programmes manager at the IAB chairs the Search Council and is the primary contact.

Companies on board:


Search engines


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Search agencies

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