Internet Advertising Bureau www.iabuk.net

  1. Internet Marketing
  2. Research and Case Studies
  3. News and Comment
  4. Events
  5. Mobile
  6. Traning and Careers
  7. Members Community
  8. Creative Showcase
  9. Join Us
  10. About and Contact
Bookmark and ShareIAB News RSS FeedNews RSS Feed
  1. IAB UK Home
  2. /
  3. News and comment
  4. /
  5. SEO 'a cost-effective mark
  1. News and comment
    1. Press releases
    2. Archived newsletters
    3. Newsletter sign up
Creative Showcase winner May

Start Thinking Soldier by Publicis Modem and Skive

Publicis Modem and Skive created a campaign to engage with 16-24 year olds who may not have considered the Army as a career choice. The campaign delivered a rich interactive digital experience as part of a groundbreaking integrated recruitment campaign spanning TV, radio, direct mail, print and online. More on Publicis Modem and Skive's award winning campaign.

SEO 'a cost-effective marketing tool'


Search engine optimisation (SEO) remains an effective online marketing tool, it has been suggested.

Thursday, 23 October 2008

Writing for Search Engine Land, managing director of Francis SEO Galen De Young noted that the current economic climate makes such cost-effective strategies particularly appealing.

And he explained that the needs of customers should be monitored, as these can change over time.

According to Mr De Young, prospects' concerns can be influenced by the economy and as such the keywords used can differ.

"If your site and the pages on it have historically responded well to desired search terms, you should be tweaking your site to speak to the changing market," he said.

In addition, certain products and services can become more relevant, meaning previously sidelined pages may be expanded.

A recent poll by Online Marketing Blog found that SEO is the tactic 36 per cent of marketers intend to emphasise most over the next six months.
©2005 - 2009 Internet Advertising Bureau , 14 Macklin Street, London, WC2B 5NF. T: 020 7886 8282
Site designed byRed Snapper
  1. Jargon Buster
  2. RSS Feeds
  3. Site map
  4. Privacy