Case studies

Nokia blasts through boundaries

The N97minitrunk challenge was playful and collaborative, and blasted through the boundaries of online and offline consumer engagement. And the best part – it celebrated a cross section of a community who are passionate about mobile tech but also highly inventive and creative, something reflected in their output throughout the campaign...

Nokia (6776k)

Chrysler makes an impression on tough and muscular men

Chrysler wanted to earn attention for the newChrysler Dodge Nitro with 500,000 viral clip views and to generate 100 test drives within a 25 to 50 year old male audience in The Netherlands...

Chrysler (238k)

Heineken creates crazy archetypes to ignite engagement

Heineken wanted to create awareness for alcohol over-consumption and to position Heineken as a socially responsible brand in a lighthearted way, among a male target audience in 12 markets.

Heineken (419k)

KLM targets online game freaks and frequent eBuyers

KLM wanted to to gain 150.000 new opt-in email addresses and increase online ticket sales among an 18 to 35 year old target audience in 58 markets...

KLM (247k)

LG connects with social influencers to create buzz and ignite viral spread

LG earns attention for the new LG Arena mobile phone by creating 500,000 online video views among a 24-34 year old target audience in the UK, France and Germany...

LG (312k)

Mitsubishi creates compelling viral videos and an over the top online game

Mitsubishi increases prompt awareness among 24-45 year old target audience in 11 European target markets...

Mitsubishi (402k)

Nike targets sports loving, crazy girls

Nike creates buzz with five videos at a low cost per contact, among a target audience of 18-34 year old women in Germany, Italy, Spain and Russia...

Nike (244k)

Cherry Coke benefits from Momentum Effect on MySpace

Coca-Cola wanted to encourage the youth audience to “rediscover” its Cherry Coke brand and remind them of its unique attributes. With its huge reach combined with its much lauded creativity, MySpace was the perfect media partner the host the campaign...

Cherry Coke (522k)

ghd has a very good hair day on MySpace

ghd wanted to drive engagement with its new ghd IV styler among its target audience of 18-24 year old females. MySpace was a natural choice for ghd as it reaches 39% of this audience online and offers a highly creative platform to encourage brand interaction and drive product familiarity and favourability...

GHD IV styler (461k)

Intel multiplies entertainment on first ever pan-euro community

Intel is recognised as a world leader in digital technology, creating the ultimate computing experience for work and play. The brand has a strong interest in music and views its technology as an enabler, unburdening the artist and allowing them to concentrate on creating music...

Intel Powers Music (453k)

Post Office delivers MySpace community around popular TV character

The Post Office wished to create an engaged online community to mirror the multi-functional nature of their high street branches. Their target audience were the 16-34 year olds who are perhaps not familiar with the full range of services
offered by the modern Post Office...

Post Office - Branch Manager Ken (414k)

E4 gets Skins off to a flyer with exclusive MySpace preview

E4 wanted to create a real buzz for its forthcoming teenage series Skins. While media consumption continues to fragment, the target audience of 16-34 year olds are even harder to reach – shunning traditional media and being particularly savvy and demanding of brands...

E4 - Skins campaign (640k)

Xbox’s Master Chief launches Halo 3 on MySpace

Microsoft wanted to build a lasting rapport with gaming addicts in the build up to the launch of its highly anticipated Halo 3 game for the Xbox360.

Xbox Master Chief (409k)

G.I. Jonny uses online chatter to inform and protect

Late in 2007, BBC Learning created G.I. Jonny, an HIV- fighting action hero, in response to its own research which highlighted a worrying trend – high levels of ignorance and complacency about HIV among 16 - 24 year olds. This was particularly worrying given the Health Protection Agency’s report that the number of new diagnoses has continued to increase in the past 10 years.

BBC Learning G.I. Jonny (334k)

P&G Being Girl website experiences significant boost

Swapits used a series of integrated digital activities to successfully exceed the targets set in the campaign brief...

P&G Being Girl website (754k)

British Heart Foundation (BHF) on Swapits

To promote BHFs ‘Food 4 Thought’ campaign to under 18s, which focussed on ‘Finding out the truth about junk food and what it can do to you...'

British Heart Foundations ‘Food 4 Thought’ (638k)

The top 100 brands in social media

The immediate future (IF) ‘brands in social media’ research document, now in its second year, looks to offer topline insight into the growing impact of social media and online conversation on leading brands...

Top 100 brands in social media (734k)

Burnout on Swapits

Swapits worked with EA to create an advergame that gave Swapits users the chance to experience the thrill of playing Burnout Dominator. The advergame was incentivised with Swapits encouraging players to repeatedly play the game in their quest to reach the highest level and achieve the top Swapits award...

Burnout Dominator (782k)

Doctor Who on Swapits

The Doctor Who campaign surprised even the Swapits team with it’s popularity. An interactive and highly engaging microsite acted as the gateway to the campaign. It linked to a dedicated auction for Doctor Who products and a competition to win a DVD box set and a remote controlled Dalek. A link to the official Doctor Who website gave youths the chance to download “Tardisodes” to their mobile phones...

Doctor Who (248k)

H20 on Swapits

Using previous experience of promoting a TV series to the Swapits audience, Swapits used an integrated month-long campaign to herald the launch of the new Nickelodeon show, H2O...

Nickelodeon, H2O (767k)

Hotel Chocolat’s social media campaign strikes emotional chord online

Good social media relations creates an emotional engagement between the brand and its audience. A personal connection that causes consumers to assign a personality to a company, product or service...

Hotel Chocolat (556k)

Sony BRAVIA’s online PR strategy

Having already achieved phenomenal online success with the ‘balls’ advert, Sony BRAVIA focused its attention on online PR for the launch of the commercial’s sequel, ‘BRAVIA Paint’...

Sony BRAVIA Paint (750k)

icrossing helps channel 4 re-engage with its teenage audience

At the start of 2008, Channel 4 Education took the unprecedented step of shifting its entire £6m commissioning budget from TV to online and cross-platform projects, in a bid to re-connect with its teenage audience. This ground-breaking content strategy, spearheaded by Channel 4’s new Commissioning Editor Matt Locke, came about after research revealed that its education content was largely unseen by its target audience...

Bow Street Runner (134k)

Social success for Toyota: iq hypermiling testst reaches 105 million people

During 2008-09 iCrossing UK, a global digital marketing agency, ran a programme of social media activity for Toyota GB to help raise awareness of its iQ city car. This integrated initiative combining agencies glue and Brandwidth, was based on a core blog (www.toyota.co.uk/iqblog) and a series of activities designed to create word-of-mouth referrals that drove traffic to the blog and generated interest in the car itself.

Toyota iQ city car (341k)

12.12.08 is The Day The Earth Stood Still

20th Century Fox wanted to create excitement for the launch of The Day The Earth Stood Still, dubbed the ‘Special FX Blockbuster of the Decade’ with an engaging online and offline campaign including an interactive custom profile.

The Day The Earth Stood Still (438k)

It’s only rock’n’roll, but 20th Century Fox like it

20th Century Fox wanted to create maximum impact and drive awareness of the theatrical release of its comedy, ‘The Rocker’. The film studio identified social networks as a key platform to leverage, on account of their brand integration solutions, enviable audience engagement scores and viral opportunities.

The Rocker (73k)