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  9. Social media handbook
  1. Internet marketing
    1. Internet marketing guides
      1. Social media
        1. Social media handbook
          1. Introduction
          2. What is social media?
          3. 10 rules
          4. Definition of social media
          5. The landscape
          6. ‘Doing it right’
          7. Online PR and blogging
          8. Online conversations
          9. BRAVIA Bunnies
          10. Branded utilities
          11. Creativity
          12. Search marketing effectiveness
          13. Integrating social media
          14. Planning and evaluating
          15. The future
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Nike Grid by AKQA, W+K London and Mindshare

Nike turned London streets into a running game. Participants had 24 hours to run between phone boxes positioned in 40 postcodes across London. More on the award winning Nike Grid campaign.

Social media handbook


‘Social media’ is more than a concept, and certainly more than a simple add-on to the rest of your campaign activity, it's more than a simple PowerPoint slide full of ‘web 2.0 logos’, and it’s no good to us marketers unless we know how to use it.

 
Social media handbook
 
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Social media marketing
 
Social Media Handbook
Download the IAB Social Media Handbook Guide to learn the essential tools needed in engaging your consumers in social space.
Explore More*
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