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      1. Social media handbook
        1. Introduction
        2. What is social media?
        3. 10 rules
        4. Definition of social media
        5. The landscape
        6. ‘Doing it right’
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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

Social media handbook


‘Social media’ is more than a concept, and certainly more than a simple add-on to the rest of your campaign activity, it's more than a simple PowerPoint slide full of ‘web 2.0 logos’, and it’s no good to us marketers unless we know how to use it.

 
Social media handbook
 
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Social media handbook
 
Social Media Handbook
Download the IAB Social Media Handbook Guide to learn the essential tools needed in engaging your consumers in social space.
Explore More*
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