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September’s winner was AKQA with Nike’s European Championship’s campaign.

'Nike Bootcamp by AKQA'

AKQA's campaign for Nike’s European Championships. The idea was to inspire young footballers with a call to arms; Take it to the Next Level at Nike Bootcamp. Nike Bootcamp blurred the boundaries of product, branding, marketing, viral and social network in the pursuit of sporting excellence.
For more on AKQA's award winning campaign.

Social Media Council


 
Social media report
 
The Buzz on user generated content and social media image

This report will not only provide you with the background and context for UGC's various executions, but it will also identify the latest news stories, the key players, main developments and examples of where brands have embraced the phenomenon to varying degrees of success.
Explore More*
The last few years have been fundamental in the growth of social media as it has moved centre stage, driven by consumer adoption. As such, the IAB has been working with social media networks throughout 2007 to help establish its standpoint on the medium going forward.

Of course, this is a topic that is relevant to all of our Councils and has been a regular item on all of their agendas. In 2008, on top of its continued place on the existing working groups, a taskforce will be set up for social media networks to address common issues.

To find out more or to participate please contact Jack Wallington
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