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Creative Showcase winner May

Start Thinking Soldier by Publicis Modem and Skive

Publicis Modem and Skive created a campaign to engage with 16-24 year olds who may not have considered the Army as a career choice. The campaign delivered a rich interactive digital experience as part of a groundbreaking integrated recruitment campaign spanning TV, radio, direct mail, print and online. More on Publicis Modem and Skive's award winning campaign.

What is social media?


Social Media Handbook
Download the IAB Social Media Handbook Guide to learn the essential tools needed in engaging your consumers in social space.

Social Networks


Facebook
Bebo
Myspace
Linkedin

Blogs/Vlogs/Podcasts


Perez Hilton
Web Camerom
Direct2Dell
BBC Podcasts

Integrated


BBC Homepage
Amazon reviews
Tesco shopping lists
Lovefilm

Facilitators


IAB
Addict-o-matic
Digg
Technorati

Consumer Content


Yahoo! Answers
Youtube
flickr
Threadless

Branded Applications/Utilities


UPS widget
STA Travel
It’s Sunshine O’clock - Pub finder
Cancer research

Crowdsourcing / Community Sites


Swapits
The Hype Machine
Wikpedia
Wordia

Social Display advertising


Fill The Indigo by AIS London
Balloonacy - The Orange Balloon Race by Poke
Supersonic by AKQA
Extinction Campaign by Greenroom Digital

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