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  11. What is social media?
  1. Internet marketing
    1. Internet marketing guides
      1. Social media
        1. Social media handbook
          1. Introduction
          2. What is social media?
          3. 10 rules
          4. Definition of social media
          5. The landscape
          6. ‘Doing it right’
          7. Online PR and blogging
          8. Online conversations
          9. BRAVIA Bunnies
          10. Branded utilities
          11. Creativity
          12. Search marketing effectiveness
          13. Integrating social media
          14. Planning and evaluating
          15. The future
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Nike Grid by AKQA, W+K London and Mindshare

Nike turned London streets into a running game. Participants had 24 hours to run between phone boxes positioned in 40 postcodes across London. More on the award winning Nike Grid campaign.

What is social media?


 
Social media marketing
 
Social Media Handbook
Download the IAB Social Media Handbook Guide to learn the essential tools needed in engaging your consumers in social space.
Explore More*

Social Networks


Facebook
Bebo
Myspace
Linkedin

Blogs/Vlogs/Podcasts


Perez Hilton
Web Camerom
Direct2Dell
BBC Podcasts

Integrated


BBC Homepage
Amazon reviews
Tesco shopping lists
Lovefilm

Facilitators


IAB
Addict-o-matic
Digg
Technorati

Consumer Content


Yahoo! Answers
Youtube
flickr
Threadless

Branded Applications/Utilities


UPS widget
STA Travel
It’s Sunshine O’clock - Pub finder
Cancer research

Crowdsourcing / Community Sites


Swapits
The Hype Machine
Wikpedia
Wordia

Social Display advertising


Fill The Indigo by AIS London
Balloonacy - The Orange Balloon Race by Poke
Supersonic by AKQA
Extinction Campaign by Greenroom Digital

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