The IAB Search Marketing Council, a group of industry experts from all of the leading search engines, agencies and a select panel of advertisers has put together a brand new handbook that details the latest in search marketing and pinpoints the advanced techniques you need to know.

The recent report from the IAB/PWC shows that internet advertising spend will top £2.7 billion in 2007. If this isn’t exciting enough, then the 44% growth in the paid search sector must go a long way to show that search engine marketing is working, and working beautifully for advertisers.

The last 18 months has seen some great developments in the Search industry, helping marketers realise the web’s potential for targeting their wares to consumers through search in a myriad of ways. Whether it’s Yahoo!’s new Panama platform, Google Analytics or Microsoft adCenter’s demographic targeting capabilities, it is these innovative tools that are helping advertisers create better, more meaningful connections with consumers.

‘The latest in search marketing’ handbook is the ideal starting point for any marketer looking to take their search activity to the next level.

• Downloads Available

• IAB Search Marketing Handbook (3863k)
  Take your search activity to the next level.

• To request a published version of this document for yourselves or your clients, please email Jack at the IAB