Training Courses

The IAB is currently in the process of pulling together the very best suppliers in the industry. If you’d like to be a supplier then please email us jack@iabuk.net.

In the meantime we have the following courses available.

Online Orientation (1 or 2 day)

With such a diverse range of online advertising on offer it is increasingly difficult to understand them all and appreciate how they can be best used. This course covers an introduction to display advertising, social media, email, blogs and measurement. It is a highly creative and interactive course and is suitable for brand managers, account management, creatives and producers.

Need to know orientation (1/2 day)

Aimed specifically at senior professionals who need a quick overview of the digital landscape, but do not have the time to attend a long course. The course covers what you need to know to ‘get by’ including all the jargon you are likely to hear. Suitable for senior management only.

Digital project management (2 day)

This course aims to get project management skills up to speed with the strong and diverse demands of the digital landscape. Covering website development and email, this course provides the initial foundation for planning, delivering projects on time and in budget and most importantly setting client expectation. If you have lost money on a project, missed a deadline or never made your client happy – this is the course for you. Aimed at brand, account and project managers.

Online video orientation (1 day)

Because of the growth of broadband, the rise of video being used online is unquantifiable. This course covers all the main areas of video including great examples, best practice, production, compression, standards and finally how to distribute your content. This course is aimed at TV departments, brand managers and all creative agency disciplines.

Liberate your integration (1 day)

How to integrate your offline work with online, while making the very best of the customer journey. If your online is purely the same look and feel as the offline work you might not be reaching the full potential of the campaign. This course looks at multi-media mapping and the implications various channels can have on execution and message. This course is ideal for brand managers, planners, account managers and creatives.

Presentating.com (1 or 2 day)

Discover the secrets of how to present online campaigns to clients so that they understand your pitch and can clearly convey it to their peers. So many great campaigns are dropped due to poor presenting. The course is aimed at account and project management.

The digital brief (1 day)

Writing a digital brief for an agency is not easy. This course is an insight into how to brief your agency successfully to get the very best from them and most importantly make you look good. Ideal for any brand exec who has responsibility for briefing agencies.

Each course is crafted to match individual needs so please email jack@iabuk.net to find out more about more.