Travel vertical

Use this IAB online guide to travel marketing as essential luggage for making the most of what the medium has to offer. Packed with essential stats, full to the brim with useful internet marketing tips and case studies, and with far more than the ‘regulation allowance’ of insights into consumer behaviour, this is any marketing professional’s holiday must-read. So sit back, put your reading glasses on, and let us take you on an enlightening journey through the world of online travel...