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*

‘Foster’s new in-can bubble destroying widget’ by Play

Set inside Foster’s cans, Play developed an internet enabled scuba diving installation. Competing for a trip to Australia users were invited to destroy bubbles of their own by remote controlling the real Scuba in real time.
For more on Play's award winning campaign.

Poll results


Results for "What aspect of user generated content do you think would be most effective for engaging your consumer?"
Blogs*20%
Podcasts*17%
Online communities*46%
Virtual spaces eg Second Life*3%
Online PR*14%
   
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