Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.
The Buzz on the UK in-game advertising market
Results for "Which of these excites you most about in-game advertising?"
The opportunity to reach the 13-34 male demographic
29%
Its highly targeted nature
12%
Its strong accountability
12%
The chance to take advantage of the dwell time it provides