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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

The Buzz on the UK in-game advertising market


Results for "Which of these excites you most about in-game advertising?"
The opportunity to reach the 13-34 male demographic*29%
Its highly targeted nature*12%
Its strong accountability*12%
The chance to take advantage of the dwell time it provides*48%
   
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