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Creative Showcase winner May

Start Thinking Soldier by Publicis Modem and Skive

Publicis Modem and Skive created a campaign to engage with 16-24 year olds who may not have considered the Army as a career choice. The campaign delivered a rich interactive digital experience as part of a groundbreaking integrated recruitment campaign spanning TV, radio, direct mail, print and online. More on Publicis Modem and Skive's award winning campaign.

Internet marketing


With such a choice of media at their finger-tips, marketers and brand managers have never had it better, but neither has it been more of a challenge to keep up with consumers. Use this section of the site to introduce yourself to, or further your knowledge of key internet marketing tools and disciplines.

 
Online guides
 
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Lead Generation Report
 
lead_generation_doc
Online lead generation is one of the most cost effective and measurable ways to acquire new customers. This white paper report provides a detailed introduction into this online space.
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Online video marketing
 
Online Video Marketing Handbook
This online video marketing area provides videos, case studies and the brand new handbook written by the IAB Video Council which helps you plan, select formats, create and judge the success of your online video campaigns.
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IAB bookshop
 
IAB handbooks
If you're keen to get the low down on everything digital, the IAB book shop is now open with resources covering the FMCG, automotive, finance, retail and travels sectors and tackling social media, movie marketing, B2B and affiliate marketing head on.
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Standards and Guidelines
 
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