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'Truth About Smart'
by Agency Republic
A new microsite juxtaposed with vibrant rich media ads confronts the misconception that the Smart car lacks any ‘real car’ credentials.For more on Agency Republic's award winning campaign.
Internet marketing
With such a choice of media at their finger-tips, marketers and brand managers have never had it better, but neither has it been more of a challenge to keep up with consumers. Use this section of the site to introduce yourself to, or further your knowledge of key internet marketing tools and disciplines.
Standards in internet marketing make it easier for advertisers to use the medium and encourage growth. This section explains the IAB's standards and guidelines with information on how they were established.
No internet campaign should be started without a solid strategy, but where do you begin? This section offers a number of useful starting points such as consumer and media planning and buying, targeting and measurement.
As the popularity of video advertising increases advertisers are beginning to adapt their communication to better suit online. Learn more.
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