Video advertising council

The IAB Video Council is the UK’s largest industry body of senior experts in online video advertising from companies across the full value chain and is chaired by Robert Black, a freelance consultant formerly of UTarget.FOX. Its mission is to make trading easier and to educate marketers on the full power of online video advertising.

Through the IAB Video Council, broadcasters, major online publishers, tech providers, creative and planning agencies have come together for the first time in the UK to produce definitions, guidance, research and casestudies around all available forms of video advertising. The first project is our Online Video Marketing Guide which marks the maturity of online video as a serious channel for marketers with full guidance on how to choose the right format, how to build creative and how to judge success correctly.

For more information about the Video Council, please contact Jack Wallington, senior programmes manager, IAB.

Below is the list of companies sitting on the IAB Video Council:

Publishers and broadcasters

• AOL Advertising
• Bauer
• BBC Worldwide
• Sky Digital Media
• Channel 4
• Guardian
• Microsoft
• Telegraph
• Yahoo!
• YouTube
• LoveFilm

Media planning agencies

• Carat
• i-level
• MediaContacts
• MG OMD
• Mindshare
• PHD
• Starcom

Creative and production agencies

• Hotspur and Argyle
• Wax

Networks, Technology and online video providers

• DoubleClick
• Eyeblaster
• InSkin
• Markettiers4DC
• Utarget.FOX
• Vibrant
• VideoPlaza
• WebTVEnterprise
• Tremor Media