Internet Advertising Bureau www.iabuk.net
  1. Internet Marketing
  2. Research and Case Studies
  3. News and Comment
  4. Events
  5. Mobile
  6. Traning and Careers
  7. Members Community
  8. Creative Showcase
  9. Join Us
  10. About and Contact
Bookmark and Share IAB RSS FeedRSS Feed
  1. Members community
    1. Working groups
      1. Ad operations
      2. Affiliate marketing council
      3. B2B
      4. Email marketing
      5. IASH
      6. Mobile advertising
      7. Online lead generation
      8. Regulatory affairs
      9. Research
      10. Search council
      11. Social media
      12. Talent taskforce
      13. Video advertising
*

Monopoly City Streets by Tribal DDB

Tribal DDB created the biggest online game of Monopoly ever, using Google Maps to take the game into the real world. More on Tribal DDB's award winning campaign.

Video advertising council


The IAB Video Council is the UK’s largest industry body of senior experts in online video advertising from companies across the full value chain and is chaired by Robert Black, a freelance consultant formerly of UTarget.FOX. Its mission is to make trading easier and to educate marketers on the full power of online video advertising.

Through the IAB Video Council, broadcasters, major online publishers, tech providers, creative and planning agencies have come together for the first time in the UK to produce definitions, guidance, research and casestudies around all available forms of video advertising. The first project is our Online Video Marketing Guide which marks the maturity of online video as a serious channel for marketers with full guidance on how to choose the right format, how to build creative and how to judge success correctly.

For more information about the Video Council, please contact Jack Wallington, senior programmes manager, IAB.

Below is the list of companies sitting on the IAB Video Council:

Publishers and broadcasters


  • AOL Advertising
  • Bauer
  • BBC Worldwide
  • Sky Digital Media
  • Channel 4
  • Guardian
  • Microsoft
  • Telegraph
  • Yahoo!
  • YouTube
  • LoveFilm

Media planning agencies


  • Carat
  • i-level
  • MediaContacts
  • MG OMD
  • Mindshare
  • PHD
  • Starcom

Creative and production agencies


  • Hotspur and Argyle
  • Wax

Networks, Technology and online video providers


  • DoubleClick
  • Eyeblaster
  • InSkin
  • Markettiers4DC
  • Utarget.FOX
  • Vibrant
  • VideoPlaza
  • WebTVEnterprise
  • Tremor Media
©2005 - 2010 Internet Advertising Bureau , 14 Macklin Street, London, WC2B 5NF. T: 020 7886 8282
Site designed byRed Snapper
  1. Jargon Buster
  2. RSS Feeds
  3. Site map
  4. Privacy