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Creative Showcase winner May

Start Thinking Soldier by Publicis Modem and Skive

Publicis Modem and Skive created a campaign to engage with 16-24 year olds who may not have considered the Army as a career choice. The campaign delivered a rich interactive digital experience as part of a groundbreaking integrated recruitment campaign spanning TV, radio, direct mail, print and online. More on Publicis Modem and Skive's award winning campaign.

Video advertising council


 
Online video guide
 

Telegraph TV
 
 
Online video handbook
 
Online Video Marketing Handbook
Download your copy of the new online video marketing handbook here.
 
The IAB Video Council consists of senior experts in online video advertising from companies across the full value chain and is chaired by Robert Black of UTarget.FOX. Throughout 2008, the UK online video audience grew 34% to reach 80% of internet users (comScore). At the same time, video publishers have increased the amount of quality, engaging content on their websites. This new channel, merging the best of TV and online, presents a huge opportunity for marketers to engage with their audiences in entirely new ways.

Through the IAB Video Council, broadcasters, major online publishers, tech providers, creative and planning agencies have come together for the first time in the UK to produce definitions, guidance, research and casestudies around all available forms of video advertising. The first project is our Online Video Marketing Guide which marks the maturity of online video as a serious channel for marketers with full guidance on how to choose the right format, how to build creative and how to judge success correctly.

Below is a list of companies in the Video Council:

Publishers and broadcasters


  • AOL
  • Bauer
  • BBC Worldwide
  • BSkyB
  • BT Pod Show
  • Channel 4
  • Guardian
  • Microsoft
  • Telegraph
  • Yahoo!
  • YouTube

Agencies


  • Hotspur and Argyle
  • Initiative
  • MediaContacts
  • Mindshare
  • MPG
  • Nova Rising
  • OMD
  • PHD
  • Starcom
  • Syzygy
  • Vizeum

Networks and technology


  • Adknowledge Social
  • Brightcove
  • Eyeblaster
  • Eyewonder
  • Kit Digital
  • Markettiers4DC
  • Platform A
  • Utarget.FOX
  • Vibrant
  • Video Jug
  • VideoPlaza
  • WebTVEnterprise

For more information about the Video Council, please contact Jack Wallington, senior programmes manager, IAB.
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